THE EINSTEIN WAY

Computer software, namely, downloadable computer application software apps for mobile phones, smart phones, computers and tablets featuring interactive games; downloadable computer game software; pre-recorded DVDs and multi-media software featuring movies and television programs about fictional characters, educational activities for children, audio books for children about fictional characters, music and instructions for use of toys; visual and audio recordings featuring movies in the field of children's entertainment, television programs in the field of children's entertainment; downloadable computer game software and programs; pre-recorded DVDs, multi-media software, CD-ROMS, compact discs, all featuring pre-school aged children's educational and entertainment matter, games, music, images, and animated cartoons; all of the foregoing for children ages 0-12

Paper goodie bags, notebooks, craft paper, wrapping paper and decorative paper; printed matter, namely, photographs, calendars, diaries, coloring books and sticker books; stationery; books and publications, namely, books, magazines and comic books featuring stories based upon children's animated movies; children's arts and crafts paper kits and accessories therefor, namely, stickers and marking stamps; arts and crafts paint kits, paper kits, and clay kits; Printed publications, namely, books, booklets, drawing and coloring books, comic books, magazines, activity books, song books, all in the field of pre-school aged children's education and entertainment; stationery, notebooks and writing pads, calendars, pens, pencils and crayons, pen and pencil cases; arts and craft finger paint kits; modeling compounds; printed instructional and teaching material in the field of pre-school aged children's education and entertainment; printed paper napkins; printed paper tablecloths and printed paper place mats; printed stickers and iron-on and plastic transfers; printed postcards and printed greetings cards; all of the foregoing for children ages 0-12

Furniture, mirrors, picture frames; beds; benches; bookcases; cabinets; chairs; cots; couches; figurines and statuettes all of plastic or wood; footstools; hand-held mirrors; pedestals; pillows; plastic cake decorations; tables; toy boxes; all of the foregoing for children ages 0-12

Dolls and accessories therefor, action figures, action figure play sets, toy character figures and toy animal figures, toy character figure and toy animal figure play sets, toy figurines, toy pet figurines and accessories therefor, plush toys, toy vehicles, children's multiple activity toys, children's multiple activity toys featuring interactive activities and digital applications, toy building sets, educational toys for developing fine motor, cognitive, language, and counting skills, ride-on toys, construction toys, puzzles, role-playing games, card games, board games, interactive board games, action skill games, action target games, hand-held units for playing electronic games for use with external display screen or monitor and electronic action toys; Games in the nature of, card games, memory games, dice games, board games; travel games in the nature of card games, memory games, dice games, board games, handheld non-electronic skill games, tabletop games, travel size electronic game playing apparatus for action-type target games, target games, activity games in the nature of card games, memory games, dice games, board games, and playthings, namely, board games, role playing games, trivia and question and answer games, card games, action skill games, dice games, target games, hand held unit for playing electronic games, hand held unit for playing video games, hand held games with liquid crystal displays; electronic and non-electronic puzzles and puzzle games, hand-held, tabletop, and travel-size jigsaw puzzles; balloons; playground balls for games; dolls and toys, namely, articulated and non-articulated dolls, toy figures, modeled plastic toy figurines, bendable toys and action figures; stuffed, plush, and bean-bag toys; cloth toys, namely dolls; toy costume masks; puppets; corrugated playhouses; playing cards; roller-skates; toy scooters; scale model toy vehicles; wooden toy vehicles; diecast toy vehicles; toy building blocks; crib toys; manipulative games; multiple activity toys; musical toys; puppets; squeeze toys; bathtub toys; dolls; stuffed toy animals; card games; electric action toys; talking toys; toy figures; hand-held unites for playing electronic games; children's rubber action balls for throwing and catching; children's soft sport balls for throwing, catching, and kicking; and soft sculpture toys, namely, rubbery shapes with holes for grasping and catching; all of the foregoing for children ages 0-12

Product merchandising for others; online retail store services featuring audio, audiovisual, musical, multimedia and video content and associated merchandise, namely, clothing, toys, books; Online retail store services featuring infant, toddler, and preschool products in the nature of toys, clothes, books, furniture, games, and online retail store services featuring audiovisual programming for children stored on video tape, video disc, CD-ROM, and DVD; all of the foregoing for children ages 0-12

Telecommunication services, namely, transmission of voice, data, graphics, images, audio and video by means of broadband optical or wireless networks; providing voice chat services and chat rooms on the internet; radio and television broadcasting; broadcasting of television and radio programs on the internet; all of the foregoing for children ages 0-12

Entertainment services in the nature of on-going television programs in the field of children's entertainment; entertainment, namely, a continuing animated television show broadcast over television, satellite, audio, and video media; entertainment services, namely, providing radio programs in the field of children's entertainment; entertainment services, namely, providing on-going television programs in the field of children's entertainment via a global computer network; entertainment services, namely, providing podcasts in the field of children's entertainment; entertainment services, namely, providing webcasts in the field of children's entertainment; entertainment services, namely, providing on-line computer games; entertainment services, namely, providing video podcasts in the field of children's entertainment; entertainment services, namely, providing temporary use of non-downloadable interactive games; entertainment services, namely, providing temporary use of non-downloadable electronic games; entertainment services, namely, providing temporary use of non-downloadable computer games; entertainment services, namely, providing temporary use of non-downloadable video games and distribution thereof; Education services, namely, providing courses of instruction at the pre-school level; television entertainment in the nature of a series of television shows in the field of pre-school aged children's entertainment; children's entertainment, namely, interactive play areas, and television programing, and amusement centers, production of motion picture films and radio and television programs for pre-school aged children; arranging and conducting athletic competitions for pre-school aged children; publication of text and graphic works of others on books, CD-ROMS and online videos, articles, and magazines featuring cartoon characters; publishing of books, e-books, audio books, music and illustrations; Providing information and news in the field of teaching methodology and education; all of the foregoing for children ages 0-12