THE DRIVE IN FIVE

Promoting the interests of cattlemen and those in the beef products industry through dissemination of advertising and consumer information materials about beef and beef products; providing consumer information in the field of beef and the beef industry through the dissemination of consumer information about the beef industry to members of the industry; association services namely promoting the interests of cattlemen and those in the beef and beef products industry

Entertainment services, namely, continuing news shows broadcast over the internet, all in the nature of a periodic news show and video episodes disseminated over the internet, all featuring reports and features in the fields of beef, beef products, beef promotion, and the beef industry; providing on-line non-downloadable video presentations featuring news and information about the beef and beef products industry