THE COLOR OF IDEAS

Specifying colors for corporate identification programs by providing color analysis for matching against standards for a color, including its strength, tone and transparency, to the order and/or specification of others; recommending color palettes for new products and services based on color trends and usage; providing color and trend information in the fields of fashion, beauty, home and product information related thereto; promoting the study of the psychology of color and societal color trends

Developing customized standards to assure color consistency and accuracy in the reproduction and specification of colors; specifying and verifying color as used by printers and graphic artists in many areas of design, namely graphic design, industrial design, architecture and interior design, cosmetics and fashion design; providing information in the field of color reproduction technology, digital workflow, color consistency in workflow and product interface