Mark Identification

THE CARD THAT MEANS BUSINESS

Serial Number

78033547

Filing Date

Nov 2, 2000

Trademark by

PROVIDIAN FINANCIAL CORPORATION

Classification Information

Promoting the sale of credit card accounts through the administration of incentive award programs, purchase points for credit card use, and membership discount cards

Advertising and Business

Credit card services; providing financial information, namely, providing credit card account and purchasing information by electronic means; insurance services, namely, underwriting extended warranty contracts for items purchased with a credit card; underwriting insurance for automobiles rented using a credit card, and underwriting theft and damage insurance for items purchased using a credit card

Insurance and Financial