Mark Identification

THE BUSINESS OF YOU

Serial Number

78235293

Filing Date

Apr 8, 2003

Registration Date

Feb 17, 2004

Trademark by

SECURITY BENEFIT LIFE INSURANCE COMPANY

Classification Information

Underwriting services for life insurance and annuities; financial services, namely, investment advice in the field of securities, annuities, individual retirement accounts, deferred compensation plans, profit sharing plans and pension plans; administration of annuities, securities, individual retirement accounts, deferred compensation plans, profit sharing plans and pension plans; provision of information on financial planning, retirement planning, money management, annuities, securities, individual retirement accounts, deferred compensation plans, profit sharing plans and pension plans; investment in mutual funds and annuities

Insurance and Financial