THE BUMP

providing online retail ordering of merchandise relating to pregnancy, newborn/infant parenting, and baby products; advertising the goods and services of others in the field of pregnancy, newborn/infant parenting, and baby products, all provided via a global computer network; providing consumer information in the field of pregnancy and newborn/infant parenting featuring a bonus incentive program that provides discounts, incentives, and related benefits to customers to promote the sale and products and services of others; consumer product purchasing information and merchandizing of newborn/infant parenting, and baby products; and baby shower gift registry services

providing information via the internet regarding finance and budgeting for new and expectant parents

providing online chat rooms for transmission of messages among computer users concerning pregnancy, child birth, newborn/infant parenting, and baby products

providing online information in the fields of travel and travel planning advice for expectant parents

providing online information and expert advice in the field of exercise for mothers and expectant mothers

providing online medical information and expert advice in the fields of pregnancy, child birth, maternity, baby and infant nutrition for mothers and expectant mothers, and newborn/infant parents

providing online information and expert advice in the fields product safety and comparison of various attributes of baby and infant products for mothers and expectant mothers, and parents of newborns and infants