THE BRAND THAT PAYS

MARKETING SERVICES, NAMELY, ENHANCING COOPERATION AMONG CATTLE PRODUCERS, FEEDLOTS AND PACKERS TO INCREASE THE SUPPLY OF HIGH QUALITY CATTLE THROUGH THE DISTRIBUTION OF PROMOTIONAL MATERIAL AND ADVERTISING SUCH AS POINT OF PURCHASE DISPLAYS, SIGNS, BANNERS, LABELS AND ADVERTISEMENT SLICKS

EDUCATIONAL TRAINING PROGRAMS NAMELY, PROVIDING CONFERENCES AND SEMINARS IN THE FIELD OF BEEF QUALITY ASSURANCE FOR ENHANCING COOPERATION AMONG CATTLE PRODUCERS, FEEDLOTS AND PACKERS TO INCREASE THE SUPPLY OF HIGH QUALITY CATTLE