THE BAYCARE EFFECT
Mark Identification

THE BAYCARE EFFECT

Serial Number

98030304

Filing Date

Jun 6, 2023

Trademark by

BAYCARE HEALTH SYSTEM INC.

Classification Information

Downloadable software used to access the Internet for healthcare information; downloadable software used to access healthcare information; downloadable software for scheduling healthcare appointments; downloadable software for scheduling appointments with doctors and other healthcare providers; downloadable software for providing access to patient healthcare records; downloadable software for providing reminders to patients about appointments with physicians and other healthcare providers; downloadable software for providing healthcare information; downloadable software for allowing instant messages and other communications between patients and healthcare providers; downloadable software for conducting online meetings with physicians and other healthcare providers; downloadable software for arranging and conducting online health and wellness examinations and meetings between patients and physicians and other healthcare providers; downloadable software for directing patients to a recommended hospital, healthcare facility, physician, or healthcare provider based upon an input of the patient's symptoms, illness, or conditions; downloadable software for assisting a patient in locating a recommended hospital, health care facility, physician, or healthcare provider based on the patient's location and symptoms, illness, or conditions; downloadable software for assisting a patient in making an appointment with a recommended hospital, health care facility, physician, or health care provider based on the patient's location and symptoms, illness, or conditions; downloadable software for assisting a patient in identifying a recommended healthcare location and providing driving directions to the location; downloadable mobile phone application software for assisting a patient in locating a recommended hospital, health care facility, physician, or healthcare provider based on the patient's location and symptoms, illness, or conditions; downloadable software for ordering prescription refills; downloadable software for providing cost estimates and quotes for healthcare services; downloadable software for making payment for healthcare-related expenses; downloadable podcasts in the fields of health, nutrition, and wellness; downloadable software for providing driving directions for patients to a recommended hospital, healthcare facility, physician, or healthcare provider; downloadable software for assisting a patient in locating and finding parking at a recommended hospital, health care facility, physician, or healthcare provider; downloadable software for assisting a patient in identifying recommended healthcare service providers and providing driving directions to the same; downloadable mobile phone application software for providing driving directions to assist patients with locating a hospital, health care facility, physician, or healthcare provider; downloadable video game software; downloadable interactive video game programs; downloadable computer application software for mobile phones and tablets used to retrieve healthcare data; downloadable computer programs for video games; downloadable programs for consumer video game apparatus; downloadable game programs for handheld game apparatus; downloadable or installable programs and used to provide additional data for consumer video game apparatus; downloadable or installable programs and used to provide additional data for cellular phones; downloadable video games relating to healthcare services; downloadable computer software relating to healthcare services; downloadable electronic newsletters in the field of healthcare

Electrical and Scientific Apparatus

Printed newsletters in the field of health care; printed newsletters and training materials in the nature of articles about healthcare; printed training materials in the field of pediatrics and infant health; printed training materials in the field of pediatrics and infant health for the implementation of standardized human milk programs

Paper Goods and Printed Matter

Retail store services featuring health, wellness, nutrition, and medical care goods; retail store services featuring health and medical diagnostic equipment; physician referrals; call center services, namely, providing healthcare provider referrals; retail store services featuring goods for women preparing for or recovering from breast surgery; retail store services featuring breast prostheses, mastectomy brassieres, recovery camisoles, breast partials, breast shapers, breast balancers, swimsuits, and activity brassieres; interactive retail vending stand kiosk services on health center campuses for purchasing healthcare devices and software applications; retail vending stand services for purchasing wearable healthcare devices; conducting incentive reward programs to promote the sale of health related goods and healthcare services; promoting healthcare services by means of arranging and conducting incentive reward programs; administration of consumer loyalty programs to promote healthcare services; providing incentive award programs for customers through issuance and processing of loyalty points and coupons for the purpose of purchasing healthcare services; market research services; conducting business, and market research surveys; public opinion surveys; conducting public opinion polls; providing statistical research and information based on results of public opinion polls; providing a website featuring online scheduling of breast cancer diagnostic testing, namely, mammograms and diagnostic imaging exams; providing a website for making online reservations for emergency room services; providing a website for making online reservations that indicates the number of patients waiting for emergency room services

Advertising and Business

Issuance of health insurance; insurance services, namely, underwriting health insurance; insurance services, namely, insurance eligibility review and verification and consultation in the health insurance industry; Social security, Medicare, and Medicaid claims administration and consulting services rendered to individuals; insurance services, namely, providing information and on-line computer databases for the purpose of review and verification of Medicaid and Medicare eligibility status and related information; medical insurance case and utilization review and insurance claims adjustment services for healthcare purchasers and payors and providers and Medicare beneficiaries

Insurance and Financial

Technical support services, namely, technical advice related to the repair of wearable healthcare devices

Building Construction and Repair

Telecommunication services, namely, computer-aided transmission of messages and images via mobile applications, text messages, and emails; digital transmission of encrypted transmission of images and messages across computer and mobile operating systems; providing instant message services; web messaging; instant messaging services; electronic message transmission; computer-aided transmission of messages and images between patient and healthcare providers; providing facilities and equipment for conducting psychiatric evaluations remotely via videoconference

Telecommunications

Educational services, namely, providing technical education classes and workshops in the field of wearable healthcare devices and software applications; educational services, namely, providing on-line and in-person classes, seminars, and workshops in the field of healthcare; educational services, namely, providing on-line and in-person classes, seminars, and workshops in the field of pediatrics and infant health; information on education services, namely, providing classes, seminars, and workshops in the field of healthcare; providing information about educational services via a website; providing information in the field of healthcare, pediatrics and infant health, and human milk educational programs; providing non-downloadable images of artwork via communication by consumer video game apparatus for healthcare education; providing non-downloadable games for cellular phones and tablets; providing non-downloadable games via a telecommunication network; life coaching in the fields of wellness and health; fitness training services; providing fitness and exercise facilities; fitness instruction services; personal training services, namely, strength and conditioning training; personal training in connection with weight loss and exercise programs; educational and entertainment services for children, namely, providing interactive play areas for learning about nutrition and exercise, instructional classes in the fields of nutrition and exercise, and social gatherings for children

Education and Entertainment

Providing temporary use of non-downloadable software used to provide health information and costs for healthcare services; providing temporary use of non-downloadable software for scheduling healthcare appointments; providing temporary use of non-downloadable software for scheduling appointments with doctors and other healthcare providers; providing temporary use of non-downloadable software for providing access to patient healthcare records; providing information to customers via phone or online messaging about using software; providing temporary use of non-downloadable software for allowing instant messages and other communications between patients and healthcare providers; providing temporary use of non-downloadable software for conducting online meetings with physicians and other healthcare providers; providing temporary use of non-downloadable software for arranging and conducting online health and wellness examinations and meetings between patients and physicians and other healthcare providers; providing a website featuring temporary access to non-downloadable software for scheduling healthcare appointments with doctors and other healthcare providers and for providing access to patient healthcare records; technical support services, namely, technical advice related to the installation of software applications; providing a website featuring technology that enables patients to search for physicians and breast cancer screening, diagnosis, and treatment locations; providing a website featuring technology for making online reservations for emergency room services; health research services, namely, conducting clinical trials for others

Computer and Scientific

Restaurant services; cafes; restaurant and bar services; convenience stores

Hotels and Restaurants

Healthcare services; telemedicine services; home healthcare services; home healthcare services, namely, providing medical services, and therapy to patients in their homes; phlebotomy services; intravenous (IV) therapy services; telehealth services located in retail stores in the nature of telemedicine; wellness programs; nutrition counseling services; wellness and nutrition programs; mobile laboratory services, namely, providing a mobile facility used to provide medical analysis and diagnostic services for patients; providing information related to healthcare via a website; providing medical information and access information related to patient healthcare records via a website; providing information in the field of healthcare via a website; providing a website featuring information related to patient healthcare records; mobile healthcare services; mobile healthcare services in the fields of primary medical care, phlebotomy, and intravenous (IV) therapy; home healthcare services; home healthcare services, namely, primary medical care, phlebotomy, and intravenous (IV) therapy; providing information for pregnant women regarding different stages of their pregnancy; providing information in the field of prenatal care and pregnancy; providing medical information for expecting mothers and their newborn child regarding pregnancy, child development, health, and wellness; providing medical information regarding health and childcare for new parents; health, wellness, and nutrition information for pregnant women and newborn infants; providing medical information related to post-partum content for mothers; pediatric health care services; pediatric nursing services; providing information in the field of pediatric health care; providing health, wellness, and nutrition counseling services for children; outpatient medical services; medical imaging services; medical ultrasound imaging services; providing information, advice, and data on medical imaging; medical imaging services, namely, providing and analyzing medical imaging exams for diagnostic purposes; physical fitness consultation; providing wellness services, namely, weight loss programs offered at a wellness center; providing information, news and commentary in the field of nutrition, health, and wellness; counseling services in the fields of health, nutrition, and lifestyle wellness; physical therapy services; physical rehabilitation services; home healthcare services; healthcare services, namely, medical clinics; substance abuse treatment services; substance abuse rehabilitation services; substance abuse counseling services; providing a website featuring information in the field of substance abuse treatment and counseling; behavioral health services; behavioral health services, namely, providing support groups and assistance related to coping with and recovering from mental illness, substance abuse, and drug addiction; mobile healthcare services provided by an employer onsite for employees; healthcare services, namely, mobile wellness checkups, substance testing, medical testing, medical screenings, and phlebotomy services; health care services provided in retail stores, namely, providing blood pressure screenings and information on heart health; provision of health care and medical services by health care professionals via the internet or telecommunication networks to customers in retail stores; rental of health diagnostic equipment provided in retail stores; medical screening and surgery services in the field of women's health; medical screening, namely, breast exams, mammograms, and breast biopsies; healthcare services, namely, breast health services for performing diagnostic testing, medical services, radiation therapy, and surgical services; providing a website featuring information in the field of healthcare services, namely, breast health services including diagnostic testing, medical services, radiation therapy, and surgical services related to screening, diagnosis, and treatment of breast cancer; providing a website featuring information in the field of breast cancer; providing information in the field of healthcare services, namely, breast health services including diagnostic testing, medical services, radiation therapy, and surgical services related to screening, diagnosis, and treatment of breast cancer; providing information in the field of breast cancer screening, diagnosis, and treatment; emergency medical services; psychiatric services for children; surgery services; outpatient medical and surgical services; integrated outpatient healthcare services; health and wellness programs; health and wellness programs for retirees, senior citizens, and the elderly; providing information concerning health and wellness; providing information concerning health and wellness to retirees, senior citizens, and the elderly; case management services related to healthcare, namely, coordinating medical services for high risk patients or patients with chronic illness; fitting of breast prostheses; in-home fitting of breast prostheses; healthcare services featuring a loyalty program; conducting health surveys; conducting healthcare surveys; case management services, namely, coordination of healthcare for disabled persons; providing healthcare information via a website relating to healthcare-related games; providing healthcare information via downloadable games

Medical, Beauty & Agricultural

Case management services, namely, coordination of legal, social, and psychological services for disabled persons, high risk patients, and patients with chronic illnesses

Personal