THE BACKPLANE

Online advertising and promotional services; advertising and promotional services; advertising and marketing; advertising services; online advertising and marketing services; business data analysis; business networking; advertising and marketing services, namely, promoting the goods and services of others via a global computer network; online service for connecting social network users for the purpose of facilitating purchases of goods and services; business monitoring and consulting services, namely, tracking users of third party businesses and the advertising of others to provide strategy, insight, marketing guidance, and for analyzing, understanding and predicting consumer behavior and motivations, and market trends

Computer services, namely, hosting on-line web facilities for others for conducting interactive discussions and sharing on-line content

Social networking services in the field of entertainment and recreational activities provided via a website