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PROMOTING THE GOODS AND SERVICES OF OTHERS, NAMELY PROVIDING SERVICES TO PUBLISHERS IN THE NATURE OF ALTERNATIVE DISTRIBUTION SOURCES SOLICITING SUBSCRIPTIONS AND NEW SUBSCRIBER ACQUISITION EFFORTS, RENEWAL EFFORTS, BILLING EFFORTS, GIFT SUBSCRIPTION EFFORTS, INSERT CARD EFFORTS, MAGAZINE WRAPAROUND EFFORTS, AGENT SUBSCRIPTION EFFORTS, SYNDICATED MAILINGS, COOPERATIVE MAILINGS AND OTHERS ALL PROVIDED THROUGH THE MEANS OF THE DISTRIBUTION OF PRINTED MATERIAL AND ON THE INTERNET