THE AD DIRECTOR

computer software and accompanying user manuals, used by newspapers, periodicals and other media selling advertising, including broadcast, cable, satellite and wireless television, radio and direct mail, and their clients, for compiling and storing client data, generating customized advertising and marketing campaign presentations and plans, primary and secondary consumer research, market data, geodemographic data, circulation data, data on competing media, complete advertising budgets and schedules, orders for advertising, and other information used for planning, scheduling, purchasing and managing media campaigns