THE 1890 INITIATIVE

Advertising, promotion, and marketing services in the nature of generating name, imagine and likeness ("NIL") for University of Nebraska at Lincoln student-athletes; Advertising, promotion, and marketing services in the nature of NIL opportunities for University of Nebraska at Lincoln student-athletes, as well as investment opportunities for Nebraska Cornhuskers supporters, while ensuring compliance with NCAA and University of Nebraska guidelines; Commercial administration of the licensing of NIL of others; Negotiation of business contracts for others; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to NIL of University of Nebraska at Lincoln student-athletes; Promotional management for sports personalities