THE 10 WES 1. WE DO THE RIGHT THING. ALWAYS. 2. WE SAY WHAT WE'RE GOING TO DO. THEN WE DO IT. 3. WE MEASURE OURSELVES BY OUTCOMES. NOT ACTIVITY. 4. WE LEAD BY EXAMPLE. 5. WE CHALLENGE EACH OTHER. 6. WE EMBRACE CHALLENGE. 7. WE OWN OUR MISTAKES. WE AREN'T JUDGED BY OUR MISTAKES. WE'RE JUDGED BY HOW QUICKLY WE REMEDY. AND IF WE REPEAT THEM. 8. WE PICK EACH OTHER UP. 9. WE OBSESS OVER DETAILS. DETAILS MATTER. A LOT. 10. WE TAKE ACTION. TAKING ACTION AND MAKING A MISTAKE IS OK. BEING IDLE IS NOT.

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