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Online non-downloadable software for use in business analysis, namely, software for advertising and marketing purposes; online non-downloadable software for creating advertising and marketing campaigns, and tracking and managing consumer engagement with such campaigns; online non-downloadable computer programs for optimizing traffic and viewership of advertising and promotional campaigns; online non-downloadable computer software for calculating bids for advertisement placement; online non-downloadable computer software for real-time-bidding for advertisements (RTB); online non-downloadable computer software for creating, tracking, and monitoring the performance of advertising and marketing campaigns.