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Marketing consulting in the field of online retail store services featuring alcoholic beverages; online retail store services featuring alcoholic beverages; online ordering services featuring alcoholic beverages; shopping facilitation services, namely, providing an online comparison-shopping search engine for obtaining purchasing information; providing a web site featuring the ratings, reviews and recommendations on alcoholic beverage products for commercial purposes posted by users via the internet and wireless mobile devices; providing a searchable on-line advertising guide featuring the goods and services of other on-line vendors