SYNAPSE

Magazine subscription services; consumer marketing services; telemarketing services, direct mail advertising services, administration of an in-statement consumer loyalty program for promotional purposes, which includes incentives, namely, giving away free or discount magazines and other merchandise or services if customers maintain their subscriptions for a certain period of time, all for promoting the sale of magazine subscriptions, software and gift merchandise; affinity marketing services, namely, the creation and implementation of joint marketing programs with third party marketers whereby consumers are offered goods and services in conjunction with the sale of magazines and gift merchandise; administration of a consumer loyalty program to promote the retail services of others; administration of a consumer loyalty program to promote retail services of others