SUSTAINABLE INTELLIGENCE
Mark Identification

SUSTAINABLE INTELLIGENCE

Serial Number

77448210

Filing Date

Apr 15, 2008

Trademark by

SUSTAINABLE INTELLIGENCE LLC

Classification Information

Business consultation in the field of operating metric services for business, government, and other organizations supported by research, training, multi-player games, and consultation services concerning assessment of the sustainability of an organization's activities, including on economics, environmental, and social impacts. The Sustainable IntelligenceSM services are a type of business consulting services. They are designed for business, not-for-profit, governmental, and other organizations to give them the ability to analyze the overall results and effects of their activities (not just the financial). By allowing users to analyze the overall results for their organizations on all three dimensions of sustainability (economic, environmental, and social), the Sustainable IntelligenceSM services are expected to become a very powerful discipline for achieving long term sustainability for those organizations. Sustainable IntelligenceSM services include a browser based service ("SaaS" -- Software as a Service) that gives the user the ability to combine financial and sustainability intelligence in an integrated application. The Sustainable IntelligenceSM services provide "metric services" so that users will be able to measure (a) the potential effects of an organization's decisions under consideration, (b) the actual results of its decisions and activities, and (c) the progress being made in achieving its goals. The economic metrics will ordinarily be provided by the organization's existing financial reporting systems. The environmental metrics to be used in the system will ordinarily depend on the specific environmental issues faced by the organization based on its activities, with existing EPA and other standards providing the likely measurements against which the organization's activities will be analyzed in the system. The social metrics will ordinarily depend on the various social factors that affect each individual organization's likelihood of success, as recognized by the organization; and the specific measurements of those factors will vary. For all three dimensions (financial, environmental, and social), the system has the ability to allow the user to place its own chosen weight on the factors being measured, so that it can produce an overall sustainability index for itself. The Sustainable IntelligenceSM services also include research, training, multi-player games, and consultation services, so that each user of the software system will be able to make continuous improvement in the way it uses the software to produce information useful to it. The Sustainable IntelligenceSM services are intended for internal use by organizations. They are not intended to assist the actual conduct or operation of a business in any particular industry. Thus, for example, the services are not intended to assist real estate brokerage or real estate consultation services as such, or to provide site selection, development, or other services in the real estate field. The services can also be applied to implement and manage special strategic projects, such as global warming and carbon foot print risk mitigation, casualty and health insurance cost reduction, and accountability for government stimulus funding

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