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Computer software for assisting educational institutions with student recruitment, admissions, retention, and financial aid, namely, importing various student and potential student data, collecting, tracking and analyzing student and potential student data points, enabling automation of planned student and potential student communications, student and potential student profile monitoring, engaging the potential student in the admissions process, providing on-line application services for admissions and financial aid, and providing an interactive admissions question and answer database; Downloadable computer software for assisting educational institutions with student recruitment, admissions, retention, and financial aid, namely, importing various student and potential student data, collecting, tracking and analyzing student and potential student data points, enabling automation of planned student and potential student communications, student and potential student profile monitoring, engaging the potential student in the admissions process, providing on-line application services for admissions and financial aid, and providing an interactive admissions question and answer database