STRUM
Mark Identification

STRUM

Serial Number

86445692

Filing Date

Nov 5, 2014

Trademark by

STRUM INC.

Classification Information

In-store tablet interfaces; Mobile interfaces, namely, touchscreens and electronic control panels for recording and evaluating commercial and retail transactions; Point-of-sale terminals; Secure terminals for electronic transactions; Electronic payment terminals; Multi-functional computer terminals with or without payment function; E-commerce devices in the nature of , namely, touchscreens and electronic control panels for allowing users to perform electronic business transactions via a global computer network; Electronic platforms in the nature of point of sale terminals for tracking and measuring customer feedback, customer experiences, employee feedback, employee experiences, user feedback, user experiences, visitor feedback, visitor experiences, customer service and business performance; Interactive computer kiosks comprising computers, computer hardware, computer peripherals, and computer operating software, for use in financial or payment transactions; Checkstands for retail stores in the nature of electronic checkout stations for point of sale; Customer self-service electronic checkout stations for point of sale; Computer hardware; Computer terminals; Computer software for controlling self-service terminals; Mobile application software for measuring and tracking customer feedback, customer experiences, employee feedback, employee experiences, user feedback, user experiences, visitor feedback, visitor experiences, customer service and business performance; downloadable computer software for tracking and measuring customer feedback, customer experiences, employee feedback, employee experiences, user feedback, user experiences, visitor feedback, visitor experiences, customer service and business performance; desk-top widget programs for customers, employees, visitors and users to provide data and information relating to customer feedback, customer experiences, employee feedback, employee experiences, user feedback, user experiences, visitor feedback, visitor experiences, customer service and business performance; Downloadable computer software used to enable an virtual dashboard for measuring and tracking business analytics and for visualizing the resulting data including through the use of widgets that can be displayed on electronic platforms; ticket management software for enabling businesses to manage the process of resolving customer issues and feedback; Point of Sale systems comprising point-of-sale terminals and software for operating point-of-sale terminals

Electrical and Scientific Apparatus

Providing analysis and advice of consumer, employee, user and visitor feedback and experiences provided with the help of consumer, employee, user and visitor provided data for the purpose of improving customer relationships and experiences and for improving employee performance; Analysis of consumer, employee, user and visitor feedback and experience data and statistics for business purposes; Analysis of market research data and statistics; Business data analysis; Analyzing and compiling data for tracking and measuring employee performance, business performance, customer service; Compiling and analyzing statistics, data and other sources of information for business purposes; Monitoring customer feedback and experiences for business purposes; Monitoring employee feedback and experiences for business purposes; Monitoring user feedback and experiences for business purposes; Monitoring visitor feedback and experiences for business purposes; business assistance services, namely, conducting predictive modelling for clients for marketing and business research purposes; Consulting for clients on business performance, customer feedback and customer experience; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, employees, users, visitors, businesses, and market trends and actions; Analyzing and compiling data for measuring the performance of businesses, customer service and human resources; Consulting in the fields of customer feedback and experience management, employee feedback and experience management, user feedback and experience management and visitor feedback and experience management; Consulting in the fields of business performance management, customer service and human resources; Business research services, namely, providing analysis of retail data on specific business locations; Business research and data analysis services in the field of retail sales of specific business locations; market research; computerized market research; Collection of business and market research information; Customer service management for others; Customer relationship management; consulting and advisory services relating to customer services and customer relationships; Assistance, advisory services and consultancy with regard to business planning, business analysis, business management, business organization, marketing and customer analysis; Business assistance services, namely, assisting companies with customer follow-up to improve customer outcomes and satisfaction; Total quality management services, namely, business management services for establishing business quality policy and determining business means for implementing those policies to improve customer satisfaction; marketing services; Business marketing consulting services; Marketing, advertising, and promoting the retail goods and services of others through computer terminals and through wireless electronic devices; Consumer strategy business consulting in the fields of marketing, sales and operations particularly involving the use of analytic models for the understanding and predicting of consumer, business, employee, visitor and user trends and actions and interactions; Loyalty and affinity marketing platforms, namely, administering customer loyalty programs for others which provides discounts to customers; Customer loyalty services for commercial, promotional and advertising purposes, namely, providing and managing customer and employee appreciation programs for others that identifies, tracks, and rewards core customers by issuing loyalty points and providing discounts; Social network connecting customers and businesses, namely, online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Providing marketing consulting in the field of social media; Managing the operation of point of sale devices for others

Advertising and Business

Loyalty program payment processing services; Payment processing services, namely, electronic payment services involving electronic processing and subsequent transmission of bill payment data; Providing an internet website portal in the field of financial transaction and payment processing services; Financial transaction services, namely, providing secure commercial transactions and payment options using a mobile device at a point of sale; Delivery to clients of a big-data reporting portal via a cloud

Insurance and Financial

Non-downloadable computer software for tracking, analyzing and managing customer feedback, customer experiences, employee feedback, employee experiences, user feedback, user experiences, visitor feedback, visitor experiences, business performance metrics, customer service and human resources; Providing temporary use of on-line non-downloadable software in the nature of widgets for tracking, analyzing and managing customer feedback, customer experiences, employee feedback, employee experiences, user feedback, user experiences, visitor feedback, visitor experiences, business performance metrics, customer service, and human resources; Providing to others temporary use of online non-downloadable software for collection of questions, answers and comments, receiving feedback and votes for tracking, analyzing and managing customer feedback, customer experiences, employee feedback, employee experiences, user feedback, user experiences, visitor feedback, visitor experiences, business performance metrics, customer service and human resources and embedding widgets providing aforementioned functionalities on the websites and mobile devices of others; Leasing of computer hardware and computer peripheral equipment for use in point-of-sale transactions; On-line social networking services; Consulting in the field of social networking

Computer and Scientific