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Promoting the goods and services of others by means of a loyalty rewards program; Business administration of consumer loyalty programs; Arranging and conducting incentive reward programs to promote the sale of the goods and services of others via a rewards and loyalty program that provides incentives, income opportunities and cash rewards; Arranging and conducting incentive reward programs to promote the sale of , and use of, third-party goods and services; providing a program feature to promote consumer use of third-party goods and services