START MATTERING

Clothing "Clothing and apparel sold through StartMattering.com, including t-shirts, hats, sweatshirts, and accessories, bearing inspirational themes and branding related to the 'Mattering Movement,' promoting personal significance, social impact, and emotional well-being. 041 – Education / Media / Content"Providing online non-downloadable videos, podcasts, and educational content through StartMattering.com in the fields of personal development, purpose-driven leadership, and social contribution; organizing and promoting virtual and live events focused on the concept of individual and collective mattering."This is aspirational but within bounds of acceptable use, even if you're still building some of the offerings. It covers:Educational contentSpeaking engagementsMovement building; 035 E-commerce / Storefront "Online retail store services featuring apparel, accessories digital downloads, and branded promotional goods aligned with the Mattering Movement;"promoting awareness"