STARBUCKS REWARDS

Magnetically encoded gift cards; magnetically encoded loyalty cards; computer application software for mobile devices and mobile phones, namely, software for consumers to access, monitor and manage their loyalty program profile and funds in associated stored value accounts, pay for purchases via mobile pay functionality, access menu data and store location information

Business administration; business management assistance; administration of incentive award programs through the issuance and processing of discounts in the nature of loyalty points for purchase of a company's goods or services

Financial services, namely, stored-value card services