STARBUCKS
Mark Identification

STARBUCKS

Serial Number

86144179

Filing Date

Dec 16, 2013

Registration Date

Dec 23, 2014

Trademark by

STARBUCKS CORPORATION

Active Trademark

Classification Information

Magnetically encoded loyalty cards, incentive cards, reward cards, gift cards, and club cards that may be used towards the purchase of coffee, tea, cocoa, packaged and prepared foods, electric appliances, non-electric appliances, house wares, kitchenware, books, [ musical recordings, ] toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, ornaments; Computer application software for mobile devices and mobile phones, namely, software for consumers to access, monitor and manage their loyalty program profile and funds in associated stored value accounts, pay for purchases via mobile pay functionality, access menu data and store location information; [ covers and cases for cell phones, electronic music players, and personal digital assistants; ] holders for magnetically encoded gift cards; magnetic coded gift cards [ ; mouse pads ]

Electrical and Scientific Apparatus

Administration of a customer loyalty program which provides registered customers with free and discounted menu items; retail store services featuring coffee, tea, cocoa, packaged and prepared foods, household electric appliances, non-electric appliances, namely, beverage makers, housewares, kitchenware, [ watches, musical recordings, ] tote bags, clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; wholesale distributorships and wholesale ordering services all in the field of coffee, tea, cocoa, packaged and prepared foods, [ household electric appliances, non-electric appliances, namely, beverage makers, housewares, kitchenware; ] on-line ordering services and on-line retail store services all in the field of coffee, tea, cocoa, packaged and prepared foods, [ household electric appliances, non-electric appliances, namely, beverage makers, housewares, kitchenware, ] clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments

Advertising and Business

[ Delivery of messages by electronic transmission; provision of telecommunication connectivity services and Internet access to electronic communications networks for transmission or reception of audio and video content; ] electronic transmission of electronic gift cards and greeting cards via computer terminals and electronic devices

Telecommunications

Providing users temporary use of online non-downloadable software to enable users to program audio, [ video, text, and other multimedia content, ] including music [, movies, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs; computer services, namely, creating indexes of information, websites, and other resources available on global computer networks for others ]

Computer and Scientific

[ Providing a selection of on-line electronic greeting cards ]

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