SPORTSQUEST

market research services, namely, media research services relating to the listening, viewing and usage habits of signal receiving audiences; collecting, correlating and providing information about characteristics of audiences of sports programming, including programming rating reports, media research relating to audience use and viewing of sports programming regardless of signal transmission and/or receiving means, and demographic data regarding the signal receiving audiences; and conducting telephone surveys and other consumer polling regarding personal media viewing and usage, product purchasing, preferences, and awareness, current events, sports interests, behavior, opinions, and related activities, advertising and brand awareness and recognition, and consumer demographics, and creating reports based on and providing such information and access to such information to third parties