SPEND.SAVE.EARN.

Downloadable mobile applications for managing personal finances by initiating and supporting personal savings and analyzing spending, for accessing online financial accounts, for electronic transmission of funds, for facilitating saving money tied to lifestyle rules and goals; Downloadable application programming interface (API) software for mobile and web enabled devices for the purpose of managing money in connection with digital banking and savings; Downloadable application programming interface (API) software for mobile and web enabled devices for the purpose of users being able to acquire goods they have saved for in an online marketplace; Downloadable financial technology application programming interface (API) software having a marketplace for users to acquire goods or services and obtain rewards or cash back based on the goods or services acquired in the marketplace

Providing temporary use of a non-downloadable software in the nature of non-downloadable computer software for enabling users to manage personal finances by initiating and supporting personal savings and analyzing spending, for accessing online financial accounts, for electronic transmission of funds, for facilitating saving money tied to lifestyle rules and goals; Providing temporary use of non-downloadable software, namely, a web-based software application for managing money in connection wtih digital banking and savings; Providing temporary use of non-downloadable software, namely, a web-based software application having a marketplace for users to acquire goods users have saved for through a proprietary software application; Providing temporary use of a non-downloadable web-based software application having a marketplace for users to acquire goods or services and obtain rewards or cash back based on the goods or services acquired in the marketplace