SPEND

Administration of customer loyalty and rewards program for enabling participants to obtain rewards on goods and services for their benefit through use of physical and virtual debit cards; providing incentive award programs through issuance and processing of loyalty awards in the form of cryptocurrency.

Magnetically encoded cards, namely, debit cards; debit cards containing an encoded electronic chip; debit cards containing a blank electronic chip; recorded and downloadable computer software for facilitating commercial transactions through electronic means via wireless networks, global computer networks and mobile telecommunications networks; recorded and downloadable computer software for use in connection with the electronic storage, transmission, presentation, verification, and authentication of debit cards; downloadable computer software for increasing the security of mobile payment transactions with retailers, merchants and vendors via mobile devices; downloadable computer software used to process loyalty awards and rewards through the use of physical and virtual debit cards