Mark Identification

SOFTWARE PLAYHOUSE

Serial Number

75112234

Filing Date

May 31, 1996

Trademark by

BELLSOUTH CORPORATION

Classification Information

advertising services, namely, promoting the goods and services of others via listings in interactive on-line multimedia programs and publications, computer services, namely, information storage and retrieval in the fields of consumer and business data and entertainment, and leasing access time to cable modems and Internet or web browser software

Advertising and Business

telecommunications services, namely, transmission via cable modem, computer and television of data, text, voice, audio, images and video, via interactive and non-interactive electronic transmission, in the fields of broadcast television entertainment, video game entertainment, educational programming, consumer and business information on a variety of topics; electronic messaging store and forward services in the fields of business and consumer communications

Telecommunications

entertainment and educational services, namely, providing broadcast television programming, video on demand and near video on demand, electronic games, namely, interactive multimedia games, computer games and video games, educational programs and encyclopedias provided by means of CD ROM programs; and sports video and information services

Education and Entertainment

providing access to a computer database in the nature of video on demand, near video on demand, electronic games, computer bulletin boards, Internet and web browser services, and content programming in the fields of entertainment, business and consumer information on a variety of topics; computerized on-line ordering services via cable modem in the fields of consumer retail shopping and entertainment in the nature of on-demand video movies and games

Computer and Scientific