Mark Identification

SOFTWARE FOR THE CUSTOMER ECONOMY

Serial Number

75812664

Filing Date

Sep 30, 1999

Registration Date

Oct 2, 2001

Trademark by

E.PIPHANY INC.

Classification Information

computer software, and manuals sold as a unit, for collecting and analyzing sales data and customer demographics, characteristics, and preferences, and for computer-generated marketing, namely software to develop e-mailing lists, direct mailing lists, phone solicitation lists, create advertisements, distribute the advertising, and track and generate reports on responses to advertisements, all by using functions of communications, data extraction, data mining, data storage, database marketing, decision analysis, monitoring, and distribution of information

Electrical and Scientific Apparatus

business consultation services

Advertising and Business

computer consultation services; computer software design for others

Computer and Scientific