SOCIETY

Downloadable software in the nature of a mobile application for Engaging in social networking in the fields of lifestyle activities, sports, events, hobbies and dating for the purpose of matching users based on common interests in these fields and facilitating communications between users who have matched

Providing customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer