Mark Identification

SO MUCH FOR SO LITTLE

Serial Number

75560800

Filing Date

Sep 29, 1998

Registration Date

Nov 23, 1999

Trademark by

ALASKA AIRLINES INC.

Classification Information

air transportation services; airline passenger services in the nature of a frequent flyer program; freight and cargo forwarding services; postal services, namely, parcel transport and delivery by air; car rental services; providing an interactive website containing information, services and reservation capability primarily relating to travel, car rental, and freight and cargo forwarding, namely, airline flight schedules, airline flight reservations, airline flight bookings, airline flight seating assignments, airline flight meals, car rental reservations, travel and tour packages, and arrangements for freight and cargo shipments

Transportation and storage