SMARTFOCUS EXPLORER
Mark Identification

SMARTFOCUS EXPLORER

Serial Number

86182377

Filing Date

Feb 3, 2014

Trademark by

SMARTFOCUS UK LTD

Classification Information

Computer software for use in creating, distributing, personalizing and managing electronic communications relating to marketing campaigns and analyzing the results of same; downloadable software in the nature of a computer program and mobile application for creating, distributing, personalizing and managing marketing and social media campaigns and to help analyze the results of the same

Electrical and Scientific Apparatus

Data processing management; customer relationship marketing intelligence management; social media marketing consultancy; research into consumer buying habits, patterns and trends; research into consumer buying motivation; media planning being media marketing and advertising strategy; marketing and advertising media analysis services; market research; advertising by mail order; compilation of direct mailing lists; compilation of mailing lists; direct mail advertising; marketing by mail; preparation of mailing lists; preparation of mailing lists for direct mail advertising services; direct marketing, database marketing; telemarketing; business statistical analysis and reporting; processing and analysis of business statistics; database management; business information services; business consulting services in the field of electronic commerce; advertising and marketing management; agency services, namely, the creation, development and dissemination of advertising and promotional materials via direct mail, newspaper, radio, television, mobile electronic devices, a global computer network and other interactive media; consulting services, namely, interception and market analysis of advertising enquiries for the businesses of others; marketing consulting; consulting and computerised database management services for the businesses of others, namely, interpretation of market data analysis and management of advertising response data; analysis of data responses and market conditions to identify customers and define prospects; preparing personalised needs analysis, metrics, reports and recommendations for advertising, marketing and retail; customer relationship management services featuring prospect and customer qualification, communication, cultivation, retention and management; business research services and information services relating to all the aforesaid

Advertising and Business

Communication by computers; electronic transmission of data, messages and images via computer terminals, electronic tablets, mobile phones; broadcast communication transmission of messages using digital interactive services; streaming of digital content via the Internet

Telecommunications

Education services, namely, online and in-person seminars, conferences, and training in the field of marketing; publishing services; provision of online non-downloadable electronic publications in the field of marketing

Education and Entertainment

Design research in the field of graphic arts; graphic design illustrating services; industrial and commercial art design services; design, drawing and commissioned writing, all for the compilation of web pages on the Internet; computer services, namely, designing and implementing network web sites, software applications and information technology computer network systems for others; website design services; creation, editing and updating of website content; software development and maintenance of computer programs and mobile applications to track consumer usage and preferences on websites; design of publicity and advertising materials; computer services, namely, designing and implementing banner advertisements on internet sites for others; graphic design services

Computer and Scientific