Mark Identification

SMARTEST MARKETER WINS

Serial Number

78260031

Filing Date

Jun 9, 2003

Registration Date

May 10, 2005

Trademark by

THE ALLANT GROUP INC.

Classification Information

Mailing list, telephone number list and e-mail list preparation, management and maintenance; mailing list, telephone number list and e-mail list enhancement services, namely enhancing lists with customer attributes, demographics, financial information, lifestyle information or other information; rental of such lists to others; appending telephone numbers, addresses and e-mail addresses to customer lists; direct mail, telephone and e-mail advertising services; business management consultation featuring information on telemarketing, direct mail sales and other marketing activities; business consulting services for business organization, strategic planning and marketing; computerized database management, namely, analysis and retrieval of client databases in the field of modeling, scoring and analytics, marketing and solicitation and customer profiles and creating reports from such databases; statistical analysis, statistical sample design, and preparation of statistical reports and summaries, all in the field of business transactions; business consultation, namely, customer profiling; business information services, namely, providing business marketing information; preparing business reports; business database marketing research, analysis and consulting; data collection and processing services, namely collecting and processing sales and promotional data and preparing business reports evaluating responses to promotional activity and providing on-line computer databases containing such reports; computerized database management in the pharmaceutical, publishing, financial services, retail, insurance, consumer goods, consumer credit and e-commerce fields; business marketing consulting services, namely, direct marketing campaign management; business consultation in the field of customer service and relationship with clients

Advertising and Business

[ Consultation services in the field of financial information, namely, providing credit scoring services ]

Insurance and Financial

Storage services for archiving databases, images and other electronic data

Transportation and storage

Custom software design for others, namely the design of software for the direct marketing programs of others; computer services, namely providing temporary use of on-line non-downloadable software for use in searching databases in fields of modeling, scoring and analytics, marketing and solicitation, account management and customer relationship management and data management, web data mining, and web site marketing analysis; computer consultation services, namely, management of the acquisition and development of database and marketing application software systems; data warehousing and data mining in the fields of modeling, scoring and analytics, marketing and solicitation; providing consulting services in the fields of web data mining, web site analysis and website usage

Computer and Scientific