SMARTCHANNEL
Mark Identification

SMARTCHANNEL

Serial Number

86234042

Filing Date

Mar 27, 2014

Registration Date

May 5, 2015

Trademark by

DIGITAL RIVER INC.

Classification Information

Computer software for managing and maintaining business partner information, such as channel partner company and contact information, commission or margin rates for referrals or sales, and entitlements and authorizations given to partners for participation in programs; Computer software for allowing reseller partners to configure branding information for online shopping, namely, to co-brand online shopping experience, presenting both client branding and reseller branding, or to show reseller-only branding on the online store; Computer software for a business partner marketplace allowing partner companies to upload products into the client's store for sale of the products alongside the client's products; Computer software for commerce event tracking and attribution, such as providing the ability to track any transaction that may be related to commerce and attribute that transaction to any entity

Electrical and Scientific Apparatus

Business information management, namely, managing business partner information, such as channel partner, company, and contact information, commission and margin rates for referrals or sales, and entitlements and authorizations given to partners for participation in programs; Brand positioning services, namely, facilitating either cobranding of online shopping experience with reseller partners, presenting both client branding and reseller branding, or presenting reseller-only branding in an online store; Providing a website featuring an online marketplace for exchanging goods and services with other users, namely, a business partner marketplace allowing partner companies to upload products into the client's store for sale of the products alongside the client's products; Information and data compiling and analyzing relating to business management, namely, commerce event tracking and attribution in the nature of tracking any transaction that may be related to commerce and attribute that transaction to any entity; Database management, namely, managing and maintaining databases containing business partner information, such as channel partner company and contact information, commission or margin rates for referrals or sales, and entitlements and authorizations given to partners for participation in programs

Advertising and Business

Financial calculation services for others, namely, tracking and calculation of royalty and commissions based on the sale of the products of partner companies that are uploaded and sold alongside a client's own products in a client's online store; Financial analysis, namely, compiling and analyzing transaction data related to commerce on clients' online store websites and attribute transactions to any entity, all for financial purposes; Managing payment infrastructure for a royalty or commission to partners and clients based on marketplace transactions, namely, providing merchant services in the nature of payment transaction processing services

Insurance and Financial

Computer services in the nature of hosting websites on the Internet, namely, hosting business partner marketplace websites allowing partner companies to upload products into the client's store for sale of the products alongside the client's products

Computer and Scientific