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Providing temporary use of non-downloadable computer programs for automating discounts and promotional codes for ecommerce, for providing product and service recommendations, for providing customized product and service recommendations, for use in customer relationship management, for collecting and processing electronic data, and for tracking and analyzing marketing data; Application service provider featuring an application programming interface (API) for automating discounts and promotional codes for ecommerce, for providing product and service recommendations, for providing customized product and service recommendations, for use in customer relationship management, for collecting and processing electronic data, and for tracking and analyzing marketing data