SKEPTIC

downloadable business to business software for optimizing advertising inventory; downloadable business to business software for website traffic optimization and conversion rate optimization; downloadable business to business software for providing advertising asset performance data in the fields of media buying and planning featuring creative optimization progress, advertising campaign spending, programmatic bid activity and campaign performance, namely, campaign conversion rates and cost per click; downloadable business to business software for media planning, purchasing and management for advertisers; downloadable business to business software for advertising agency workflow management for use in the media and advertising industries; downloadable business to business software for digital advertising campaign management for use in the media and advertising industries

business to business consulting services to optimize advertising inventory; data analytics in the field of advertising effectiveness and media performance; providing an internet website portal providing advertising asset performance data in the fields of media buying and planning featuring creative optimization progress, advertising campaign spending, programmatic bid activity and campaign performance, namely, campaign conversion rates and cost per click; providing business to business consulting services in the field of facilitating the planning, buying, and selling of media

non-downloadable web-based business to business software for optimizing advertising inventory; non-downloadable web-based business to business software for website traffic optimization and conversion rate optimization; non-downloadable web-based business to business software for providing advertising asset performance data in the fields of media buying and planning featuring creative optimization progress, advertising campaign spending, programmatic bid activity and campaign performance, namely, campaign conversion rates and cost per click; non-downloadableweb-based business to business software for media planning, purchasing and management for advertisers; non-downloadable web-based business to business software for advertising agency workflow management for use in the media and advertising industries; non-downloadable web-based business to business software for digital advertising campaign management for use in the media and advertising industries