SITE FLOW OPTIMIZATION

an advanced marketing analytics service which quantitatively measures the value of all pages, videos, demos, and other marketing stimuli on a commercial web site, in order to assess how well each of these web site assets is performing in terms of perceptions, buying intentions and downstream sales impact. The results of this process allow us to group pages and other web stimuli into 3 categories, Suppress, Fix and Feature. The results also provide specific guidance on how to optimize web site impact through fixing specific web site stimuli, or developing web site "guided tours"