SIMON VIP REWARDS

A customer loyalty program which shoppers may join in order to gain access to exclusive discounts from retailers within Applicant's retail shopping centers, points for shopping on the Applicant's eCommerce platform, and/or cash back rewards from the Applicant's participating merchants; providing commercial information to promote Applicant's retail shopping centers and eCommerce offerings, including retailer information, special events, sales and offers, seasonal promotions, VIP access, and the like.