SHOPPERTAINMENT

Downloadable mobile software application for use in viewing episodes of an ongoing webcast reality series with video, live video, and social media content; downloadable mobile software application for use in accessing interactive video and live video content; downloadable mobile software application for use in sending electronic alerts to users

Preparing advertisements for others, namely, preparing video advertising and promotional videos for commercial use via the internet and television, digital cable and video-on-demand or download; Subscriptions to an ongoing webcast reality series featuring video, live video, and social media content provided through a mobile software application, internet website, and social media; Online retail store services featuring cosmetics and makeup; Online retail store services featuring clothing and shoes; Online retail store services featuring books, magazines and electronic books; Online retail store services featuring toys, games, art, sports equipment, collectibles, and one-of-a kind items

Subscription webcasting; Streaming of audio and video material on the internet, namely, an ongoing webcast reality series featuring video, editorial, and social media content; Telecommunication services, namely, providing alerts through means of email, text, social media, and by mobile software application; Telecommunication services, namely, providing alerts through means of email, text, social media, and mobile software application to notify individuals of live or video-on-demand content; Telecommunication services, namely, providing alerts through means of email, text, social media, and mobile software application to notify individuals of live or video-on-demand content hosted by celebrities in the fields of beauty, cooking, homemaking, music, hobbies, sports, holiday celebrations, and reading

Entertainment services, namely, production and distribution of an ongoing webcast reality series; Entertainment services, namely, production and distribution of live and interactive videos hosted by celebrities in the fields of beauty, cooking, homemaking, music, hobbies, sports, holiday celebrations, and reading; Entertainment services, namely, providing a website featuring non-downloadable articles, blogs, photos, and celebrity profiles in the fields of beauty, cooking, homemaking, music, hobbies, sports, holiday celebrations, and reading, all in connection with an ongoing webcast reality series