Mark Identification

SHOPPER RELATIONSHIP SCORING MODEL

Serial Number

75839343

Filing Date

Nov 3, 1999

Trademark by

A.C. NIELSEN COMPANY

Classification Information

Market research services, namely conducting, analyzing, and reporting advanced modeling, consumer purchase and promotion response behavior, promotion execution, frequent shopper customer behaviors, marketing and consumer purchase and advertising research, loyalty marketing programs, retail store performance analysis, customer loyalty analysis, product category data mining, and promotion and incentives program analysis; and consulting services in the area of building consumer loyalty and program marketing

Advertising and Business