SHOP WITH OPTIMISM

Administering a customer loyalty program that provides to members rebates, discounts, cash-back, coupons, vouchers, reward points and special offers in the nature of free shipping, dollar and percentage price reductions, free products and services, access to exclusive and limited products and services, and limited time offers for purchasing the products and services of the participating businesses of others; Advertising and marketing services, namely, promoting the goods and services of others; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Administration of a program for enabling participants to obtain discounts on products and services and receive upgrades on goods and services; Membership club services providing discounts and administrative processing rebates for the goods and services of others; Promoting the goods and services of others by providing a web site, mobile application and browser extension featuring coupons, rebates, vouchers, reward points, price-comparison information, product reviews, links to the retail web sites of others, and discount information; Promoting the goods and services of others, namely, providing information regarding discounts, coupons, rebates, vouchers and special offers for the goods and services of others via a web site and a network of affiliated web sites, via blogs, via on-line social networks and via mobile applications and browser extensions

Providing cash and other rebates for making purchases from and applying for a service of participating stores and service providers as part of a customer loyalty program