SHIFT CONTROL

Dedicated video game console connectable to computer or television, video game machines for use with televisions for personal use, pre-recorded computer programs containing video game software and computer game software for use in video game machines or personal computers, computer hardware for interactive communications, interactive electronic video game programs, pre-recorded optical discs, video discs, DVDs and magnetic cards containing video game software and computer game software for use in video game machines or personal computers, electronic integrated circuits imprinted with game programs for video game machines, liquid crystal computer monitors, liquid crystal displays, keyboards, microphones, digital cameras, modems, audio speakers, amplifiers, hard computer disc drives, memory devices, namely, disc memories and flash memory cards, computer cables, supportive computer stands specially adapted for holding a computer, printer and related accessories, video game interactive hand held remote controls for playing electronic games, video game interactive remote control units, video game joysticks, headphones, rechargeable electric batteries and battery chargers for video game machines, and touch panels for use in association with video games; angular velocity sensors for use in association with video games, acceleration sensors and electronic transmitters all for use in association with video games; pouches, cases, bags, hand straps, and neck straps all especially adapted for use with hand-held units for playing video games; electronic publications, namely, magazines regarding video games recorded on computer media; audio and/or visual recorded materials, namely, pre-recorded DVDs, CDs, DVD ROM, CD ROM, records, and tapes all featuring music, computer game programs, computer game software and television programs, namely, animated, comedy, drama, documentary, and news television programs; decorative refrigerator magnets; computer software, namely, computer game software, and interactive video game programs

Printed publications, namely, books, magazines, newsletters, catalogues, brochures, informational flyers and pamphlets all on the subject of video games, marketing and brand management; printed publications, namely, newspapers; posters, paper flags, paper banners, postcards, stickers, decals, envelopes, note pads, note books, calendars, greeting cards, children's activity books, coloring books; bookmarks, paper placemats, book covers, pens, pencils, pen or pencil boxes, drawing rulers, erasers, paper party hats, paper bags, paper party decorations and paper party favors; modeling clay; trading cards; coloring kits comprised of coloring books featuring pictures and markers for coloring the same

Party favors in the nature of small toys; Christmas tree ornaments, Halloween decorations, namely, fantasy character toys and model toys based on video game characters decorated as Halloween characters; playthings and recreational articles, namely, toy putty, paper doll cut-outs, toy stamp sets, basketballs, footballs, soccer balls, golf balls, golf tees, golf gloves, trading card games, tabletop games, namely, board games, card games, and puzzles; children's multiple activity tables, role-playing games, electronic educational game machines for children, playing cards, stuffed toy animals, toy animals and accessories therefor, inflatable toys, squeeze toys, toy cameras, costume masks for Halloween, toy make-up kits, children's multiple activity toys, toy hoop sets, toy mobiles, toy vehicles, sponge-type toys, soft sculpture toys, wind up toys, squeezable squeaking toys, toy hobby craft kits for making fantasy character toys and model toys featured in video game software, fantasy character toys, namely, two dimensional and three dimensional woodboard toys in the nature of medium-density fiberboard or plywood toy figures of characters featured in video game software, cardboard and plastic puzzles, water squirting toys, plush toys, puppets, marionette puppets, toy model train sets, flying disks, kites, spinning tops, twirling and flying tops, punching balls, toy musical instruments, musical toys, toy noisemakers, toy whistles, magic sets featuring magic tricks, jack-in-the-boxes, kaleidoscopes, marbles, toy buckets, sand toys in the nature of pail and shovel sets, sand toys, bathtub toys, toy wagons, ride on toys, bubble making wand and solution sets, pull toys, bean bags, skateboards, in-line skates, rubber action balls, toy airplanes, toy sail boats, toy telephones, toy boxes, toy watches, toy walkie-talkies, and pinball games

Advertising services, namely, preparing and placing advertisements for the benefit of others, design of advertising materials for others, creating corporate and brand identity for others, dissemination of advertising matters for others, advertising agencies for arranging advertising time and space on radio, television, print and billboard media, promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program, advertising via electronic media and specifically the Internet, provision of advertising space by electronic means and global information networks, developing promotional campaigns for business, advertising services in the nature of development of advertising campaigns for television and print media, direct mail advertising services, telemarketing services in the nature of telephone solicitation of potential customers, preparation of custom advertisements for others for print, television and radio broadcast and world wide web media, promoting the sale of goods and services of others through the distribution of printed advertising material and promotional contests, advertising services of a radio and television advertising agency, advertising services in the nature of providing advertising space in a periodical, rental of advertising space, advertising services for retail stores; preparing mailing lists, placing advertisements for others on computer networks and global communication networks, advertising agencies, providing advertising consulting services in the field of facilitating the planning, buying, and selling of media advertising, promoting the goods of others through the set up and maintenance of point of purchase displays for printed publications, computerized on-line inventory monitoring of printed publications; marketing services, namely, market analysis and research, marketing consulting services, conducting market studies, conducting business and market research surveys, providing statistical information to businesses on the purchasing patterns of consumers and businesses for business purposes, developing promotional campaigns for businesses, direct marketing advertising for others, direct marketing plans development, namely, development and preparation of direct marketing plans for others, database marketing services, online advertising and marketing services, marketing services in the nature of development and implementation of marketing campaigns for web design and interactive electronic media, namely, the Internet; publicity agents, public relations services, namely, advising businesses as to how to effectively advance their images and address public relations issues, media planning, namely, advising businesses as to what media to promote themselves in based on media analysis of the market for that media, and rental of advertising space in the recommended media; providing businesses with a platform for marketing their goods and services, namely, providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the Internet; promoting the goods and services through the distribution of discount cards and coupons; customer service in the field of video games via the Internet; providing consumer information in the field of video game software; sample distribution in the field of video game software; talent agencies for scheduling appointments for personal appearances by movie stars, sports celebrities, pop stars, musical bands and other professional entertainers; advertising agencies for live entertainers; advertising and promotion services in the musical field; entertainment marketing services, namely, arranging and conducting marketing promotional events for movie stars, sports celebrities, pop stars, musical bands and other professional entertainers in the field of film, music, television, entertainment or sport

Mobile media and entertainment services in the nature of electronic transmission of entertainment media content; information transmission via electronic communications networks; television broadcasting

Entertainment services, namely, providing on-line computer games via the Internet; rental of video games, including video games recorded on optical and magnetic media; educational services, namely, providing courses of instruction on use of video games; production and distribution of television shows; entertainment services, namely, arranging personal appearances by movie stars, sports celebrities, pop stars, musical bands and other professional entertainers in the field of film, music, television, entertainment or sport; entertainment in the nature of live musical, dramatic and comedic performances by an actor or musical group; audio recording of live performances by vocal and instrumental groups; record, audio tape, video tape, video disc, DVD, CD and cassette production services; music production service; production and distribution of a television game show; entertainment services, namely, conducting contests of skill or ability not for commercial purposes but for reward of prizes in a computer game; entertainment services, namely, providing motivational and educational speakers in private homes, restaurants, bars, community centers, auditoriums and private clubs; distribution of television programming to cable television systems; programming or scheduling of programs on a global computer network; radio programming; entertainment services, namely, providing on-line reviews of movies, music, and computer games, providing entertainment information pertaining to show business and famous people, actors, musical groups and films

Designing Internet websites for advertising or marketing purposes for others; technical support services via the Internet, namely, troubleshooting of computer software problems in the fields of video game software and electronic publications