SHELF ADS

Electronic apparatus, namely, portable wireless advertisement display units that download and display product advertisements near the point of product display, portable advertisement display units containing a programmable electronic message board to display ancillary information, and portable advertisement display units that are automatically activated in response to consumer presence near the device; audio and video recordings featuring advertisements; computer software for providing transaction processing of uploaded transactional data, provide statistical analysis, and produce notifications and reports related to uploaded transactional data; and wireless point of purchase devices in the nature of point of purchase displays