SESAME
Mark Identification

SESAME

Serial Number

86171229

Filing Date

Jan 21, 2014

Trademark by

ALIBABA GROUP HOLDING LIMITED

Classification Information

Scientific, nautical, photographic, optical, signaling, measuring, checking as in supervision, life-saving apparatus and instruments, namely, telephones, punch clocks, time recording devices, namely, time clocks, scales and balances, graduated rulers, electronic pocket translators, neon signs, electronic notice boards, transparency projection apparatus, kilometer recorders in the nature of odometers for vehicles, telescopes, mechanisms for counter operated apparatus, namely, point-of-sale terminals, fire extinguishers, acoustic alarms, namely, smoke and fire alarms, batteries, exposed files, namely, exposed camera film; electrolysis apparatus for electroplating purposes, and electrified fences, namely, electric fences; blank magnetic data carriers and recording discs; cash registers, calculating machines; downloadable electronic publications in the nature of magazines, articles, brochures, leaflets and datasheets containing information or instructions in the field of business and e-commerce; downloadable computer software to facilitate the electronic transmission of information, data, documents, voice, and images over the Internet; downloadable computer software which allows users to participate in web-based meetings and classes, with access to data, documents, images and software applications through a web browser; downloadable computer software for accessing, viewing, and controlling remote computers and computer networks; Downloadable electronic publications in the nature of articles, papers, and instructional materials in the fields of telecommunications, the Internet, business and e-commerce training, business, sales, and marketing; computer software for use in the search and retrieval of computerized information from global information networks and network systems on hobbies, collectibles, auctions and products; mobile telephones; smart phones; digital cameras; servers, namely, computer servers; computer and telecommunications networking computer hardware; computer network adaptors, switches, routers and hubs; wireless and wired modems and communication cards and devices, namely, cable modems, computer fax modem cards, external modems, internal modems, modem cables, modems; laptop holders in the nature of protective sleeves and carrying cases, computer bags; fire-extinguishing apparatus; computer hardware and firmware for use in the field of business for financial management and financial planning; computer software and downloadable computer software for use in the field of business for financial management and financial planning; telecommunications apparatus, namely, VOIP phones, network telephones, electronic facsimile machines, portable digital electronic device for sending and receiving electronic mails, and instant messaging communication tool in the nature of portable telecommunication instant messaging devices; mobile phone handsets; mobile phone accessories, namely, battery chargers, cases, covers, ear phones, headsets, and hands-free calling devices; alarm monitoring systems; security cameras; mobile radio and television broadcasting units, namely, transmitting and receiving apparatus for radio and television broadcasting and for long-distance transmission; television broadcasting equipment, namely, video cameras, film cameras, video monitors, flat panel displays, audio monitors, audio recorders, video recorders, electronic switchers for audio and video signals, cables for the transmission of sounds and images, lights for use with video cameras and film cameras, camera lenses, camera tripods, camera cases, blank videotape, audio mixing boards, and video editing consoles; cameras; video cameras; headphones; ear pieces, namely, ear buds; speakers, namely, loud speakers; Global Positioning System (GPS) apparatus and equipment, namely, GPS systems; liquid crystal displays for telecommunications and electronic equipment; set top box; remote control for radios, televisions, stereos, computers, video recorders, video game systems audio systems, and playback machines; data storage programs, namely, software used for the storage of electronic data and documents, data on hard discs, compact discs, tapes and optical discs; magnetically encoded bank credit, debit, cash and identification cards; automatic teller machines, cash dispensers

Electrical and Scientific Apparatus

Newspapers; magazines, printed periodicals, and journals, in the field of business and e-commerce; paper, cardboard and goods made from these materials, not included in other classes, namely, computer paper and cardboard boxes; printed matter, namely, printed calendars, printed charts, newspapers, photographs, magazines, books, printed periodicals, newsletters, and brochures in the field of business, entrepreneurship, and e-commerce; bookbinding material; photographs; electrical wood burning pens; Typewriters and office requisites, except furniture, namely, adhesive tape dispenser, correcting fluid for type, electric paper hole punch, paper drills, and perforators, fingerstalls, franking machines, envelope sealing machines, paper embossers, paper folding machines, and paper trimmers, rubber bands, and staplers; printed instructional and teaching material, namely, books and workbooks in the field of business and e-commerce; plastic materials for packaging, namely, plastic bags for packing and plastic bubble packs for packaging; printers' type; printing blocks; printed cards, namely, business cards; circulars in the field of business and e-commerce; catalogs in the field of business and e-commerce; price tags; paper price labels; cardboard bags and plastic bags for household use; printed telephone, electronic mail and web site directories; cards in the form of debit cards, credit cards, charge cards and telephone calling cards not magnetically encoded; marketing and promotional materials, namely, printed advertising boards of paper or cardboard; printed advertisements, namely, advertising pamphlets and advertising signs of paper or cardboard; packaging materials, namely, synthetic resin plastic bags for packaging, paper for packaging, cardboard packaging, and plastic bags and plastic bubble packs for packaging merchandise for shipping; paper mache figurines

Paper Goods and Printed Matter

Advertising services; business management; business administration; providing office functions; administration of customer loyalty programs and incentive award programs that provide discounts, coupons, rebates, vouchers and special offers for the goods of others; advertising services provided via the Internet; production of television and radio advertisements; accountancy services; auctioneering; consultation relating to trade fairs; public opinion polling; data processing; provision of business information via global computer networks; advertising agency services; advertising services provided for others; database management; business consulting services in the field of web based events, conferences, training programs, learning programs, and seminars; business consulting services in the field of delivering web-based knowledge; business consulting services in the field of online collaboration and collaboration technologies; business consulting services in the fields of sales and marketing; business management services, namely, business project management services; business management services in the nature of business project management services, namely, development, set up, staging, production, recording, monitoring and follow-up for web based events, conferences, training programs, learning programs, and seminars; dissemination of business information of goods and services of others via local and global computer networks; advertising of goods and services of others via local and global computer networks; international import and export agency services; rental of advertising space on communication media; on-line trading services in which sellers post products to be auctioned and bidding is done via the Internet, and providing online business evaluation relating thereto; providing an online business directory of third party web sites to facilitate business transactions; business consultancy services in the field of operating an electronic marketplace for the buyers and sellers of goods and/or services on a global computer network; corporate business management consultancy services; marketing and promotion services; publication of publicity materials; marketing services, namely, providing videos to promote vacant premises; dissemination of advertising materials, updating of advertising materials, compilation of advertisements for use as web pages on the Internet; rental of advertising space; computer data processing; providing information concerning commercial sales, providing business information, providing a database of information pertaining to the promotional products industry; telephone answering service; auctioneering provided on the Internet; personnel management; provision of sales, business, advertising and promotional information through a global computer network and via the Internet; direct mail advertising services; secretarial services; provision of business statistical information; organization of exhibitions for commercial or advertising purposes; business assistance services, namely, compilation and rental of marketing mailing lists; business investigation; business networking referral services and personnel placement; import-export agency services; arranging newspaper subscriptions for others; document reproduction; transcription, namely, conference call, message and stenographic transcription; rental of office equipment; customer relationship management; business management and administration services relating to promotional sponsorship programs; charitable services, namely, organizing and conducting volunteer programs and community service projects

Advertising and Business

Insurance services, namely, insurance agencies; financial affairs and monetary affairs, namely, online escrow service for exchange of goods and services; real estate affairs, namely, assessment and management of real estate, providing information in the field of real estate via the internet; online banking services; credit card services; electronic payment, namely, electronic processing and subsequent transmission of bill payment data; underwriting insurance for financial transactions; electronic funds transfer services; transfer of funds by electronic means for others; transfer of electronic payments for others via the internet; financial services in the nature credit card and debit card payment processing services; real estate services, namely, arrangement and management of leases and rental agreements; rental of real estate; leasing of real estate; real estate appraisal; real estate valuation, real estate financing, real estate investment services; real estate brokerage services; real estate agency services; housing agency services; actuarial services; real estate management and real estate consultancy services; rent collection; rental of office space; rental of apartments and flats; safety deposit box services and issuing of travel vouchers services, namely, providing vouchers for payment of transportation expenses; financial services, namely, providing electronic processing of credit card transactions and electronic payments provided by telecommunication means; home banking; banking services provided on-line from computer databases or the Internet; securities brokerage services, stock exchange quotation services; stocks and bonds brokerage; debit card services, charge card services and check verification services; banking, savings account and investment banking services; financial clearing house services; credit card verification via global computer information network; electronic purchase payment and electronic bill payment services, namely, electronic payment services involving electronic processing and subsequent transmission of bill payment data; financial accounts debiting and crediting services, namely, providing credit and debit card payment processing services and lines of credit; electronic banking services via a global network; issuance of stored value cards, and charge cards and debit cards services; telephone credit cards services, namely, telephone calling cards services; providing insurance information online from a computer database or Internet; collection agency for collection of unpaid gas and electricity fees; antique appraisal; art appraisal; jewelry appraisal; used car appraisal; charitable fund raising; charitable collections, namely, charitable fundraising services; rental of paper money and coin counting machines; rental of cash dispensers or automated-teller machines; online payment services, namely, electronic processing of credit card transactions and electronic payments via a global computer network; providing toll road, namely, highway toll collection services

Insurance and Financial

Telecommunications services, namely, providing telephone communication, Internet telephony services, network telephone, electronic facsimile, electronic mails, and instant messaging communication services; providing web-based multimedia teleconferencing and videoconferencing that allow simultaneous and asynchronous viewing, sharing, editing, and discussion of documents, data, and images by participants via a web browser; providing customers with multiple user access to a global computer network to access online reports regarding the performance, effectiveness, and status of web-based applications, teleconferences, videoconferences, and meetings; providing users with secure remote access via the Internet to private computer networks; providing online collaboration services, namely, providing multiple user access to global computer network which allows users to access applications, platforms, jointly-shared documents, data, task lists, and discussion forums; Internet broadcasting services; providing access to databases featuring information about a web-based complaint submission platform; provision of telecommunication access and links to computer databases and to the Internet; providing telecommunications connections to the Internet or data bases; provision of telecommunication access to the world-wide web; communication by computer terminals; communication by fibre optic networks; facsimile transmission; message sending; paging services; rental of modems; rental of telecommunication equipment; electronic message sending, receiving and forwarding services; electronic messaging services, telephone, video and web conferencing services and electronic order-transmission services; video conferencing services; providing an electronic bulletin board that enables users to perform a real-time interactive talk between a computer terminal and an electronic bulletin board containing still picture and moving picture information and voice information such as characters in the field of general interest; electronic transmission of information in the field of on-line shopping and general retail services; news agency services for electronic transmission; providing access to computer database on the global computer network for searching and retrieving information, data, web sites and resources available on computer networks; providing multiple user access to global computer information networks for the transfer and dissemination of a wide range of information; communication services, namely, text and numeric wireless digital messaging services; transmission of information by data communications for assisting decision making; transmission of information through video communication systems; web conferencing services; electronic communication services for establishing virtual chatrooms via text messaging; providing electronic bulletin boards for the posting and transmission of messages among and between computer users concerning consumer products, services and business leads and opportunities; providing an online interactive bulletin board for the posting, promotion, sale and resale of items via a global computer network; providing electronic mail and electronic mail forwarding services; audio and video communication via computers and computer networks, and via a global communications network; providing computer access to online interactive bulletin boards and databases; providing access to electronic bulletin boards for the posting and transmission of messages among and between computer users concerning products, services and business opportunities; teleconferencing services, namely, distant video and telephone conferencing; providing access to electronic calendar, address book and notes feature, via local and global computer networks; providing distant video and telephone conferencing facilities and equipment; consultancy, information and advisory services relating to the aforesaid services

Telecommunications

Transportation services, namely, transportation of passengers and goods by rail; packaging of goods for transportation; and storage of goods; arranging travel, namely, arranging travel tours; transportation information; ship brokerage; car transport; air transport; vehicle rental; water supplying; message delivery; travel reservation services, namely, making reservations and booking for transportation; transport by pipeline; delivery of goods by mail order; courier services; logistic management relating to transport, namely, storage, transportation and delivery of goods for others by air, rail, ship or truck; car rental services; car parking services; yacht and boat chartering; travel agency services, namely, making reservations and bookings for transportation; online transportation reservation services and providing travel information; travel ticket reservation services; arranging travel tours and providing travel information on-line from a computer database or the Internet; provision of information relating to travel and travel tours through the Internet or through telecommunication networks; transport of goods and passengers; merchandise packaging for others; providing road and traffic information, chauffeur services; loading and unloading of cargo; freight brokerage; removal services, namely, animal removal and junk removal services; rental, leasing, and chartering of ships and boats; salvage and refloating of ships and boats; piloting; gas distribution and supply; electricity distribution; heat distribution and supply; water distribution and supply; providing mooring facility services; rental of warehouses; airport services in the nature of providing flying areas, namely, providing access to airstrips, landing strips, runways, and aircraft hangers, airspace; rental and leasing of wheel chairs; providing car parking facilities; rental and leasing of airplanes; rental and leasing of delivery or storage containers; rental and leasing of bicycles; rental and leasing of cars; rental and leasing of man-powered vehicles; rental and leasing of mechanical parking systems; rental and leasing of pallets; rental and leasing of packaging or wrapping machines; rental and leasing of refrigerator; collection of domestic waste and trash; collection of industrial waste and trash; consultancy, information and advisory services relating to the aforesaid services

Transportation and storage

Scientific and technological services, namely, design and development of wireless communication systems for transmitting information, data, documents, and images over the Internet; application service provider (ASP) services, namely, hosting computer software applications of others; application service provider (ASP) services featuring software for web-based conferencing, audio conferencing, electronic messaging, document collaboration, video conferencing, and voice and call processing; providing online non-downloadable software for facilitating the interoperability of multiple software applications; technical support services, namely, troubleshooting of problems for computer software and applications provided online, by email and by telephone; computer technology advice provided to Internet users by means of a support hotline; computer services, namely, creating indexes of information, sites and resources on computer networks; providing search engines for the Internet; design of computers, notebook computers, laptop computers, portable computers and handheld computers; design of personal digital assistants and personal media players for others; design of mobile telephones and smart phone for others; design of digital cameras for others; computer services, namely, computer system administration for others; computer systems integration services; computer systems analysis services; computer programming in relation to the defense against virus, namely, computer virus protection services; providing direct connection services between computer users for exchanging data, namely, providing temporary use of online non-downloadable software for the exchange of data; design and development of webpages; hosting webpages for others; providing technical information in the field of mobile computing, digital technology, computer networks, and cloud services at the specific request of end users by means of telephone or global computer network; providing customized online web pages featuring user-defined information which includes online links to third party web sites; computer code conversion for others; conversion of physical data and documents into electronic media format; testing and evaluation services of the goods and services of others to assure compliance with industry standards; architectural design services; interior design services of buildings, offices and apartments; computer security services, namely, the provision of user certification authority services for others to ensure the security of transmitted information, namely, providing a website that features technology that enables the secure exchange of information by users; computer security risk management programs, namely, updating of computer software relating to computer security and prevention of computer risks; computer security information, knowledge, and testing services, namely, computer security consultancy in the field of scanning and penetration testing of computers and networks to assess information security vulnerability; providing quality assurance services in the field of computer software; computer security service, namely, restricting access to and by computer networks to and of undesired web sites, media and individuals and facilities; security of data transmission and of transactions via computer networks, namely, computer security service, namely, restricting access to and by computer networks to and of undesired web sites, media and individuals and facilities; consultancy in the field of data security; consultancy concerning securing telecommunications technology; electronic storage of data or documents

Computer and Scientific

Dating services; legal services; domain name registration services; personal safety services, namely, bodyguard services; rental of apparel; computer security services in the nature of providing authentication, issuance, validation and revocation of digital certificates; identification verification services, namely, providing online authentication of electronic signatures; emergency response alarm monitoring services, namely, monitoring of intruder, burglar and fire alert devices by a remote monitoring center for the dispatch of emergency public health and security services and notification to third parties; intruder and burglar alarms monitoring services; monitoring of fire and flood detecting devices and alarms for safety purposes; licensing of digital data, still images, moving images, audio and text; domain name registrar and domain name registration services; baggage inspection for security purposes; personal background investigation services; security services, namely, security guard services for the protection of property and individuals; funeral arrangement services; consultancy, information and advisory services relating to the aforesaid services

Personal