Mark Identification

SERENGETI METHOD

Serial Number

76080911

Filing Date

Jun 30, 2000

Trademark by

SERENGETI SOFTWARE CORPORATION

Classification Information

computer software used in the creation, direction and evaluation of customer loyalty marketing programs and frequency marketing campaigns

Electrical and Scientific Apparatus

marketing research services in the field of planning, analyzing, forecasting, tracking and reporting customer activity in order to increase and improve customer satisfaction and loyalty and company profitability

Advertising and Business

consulting and computer services, namely, development of custom software to plan, analyze, forecast, track and report customer activity and to design and implement an incentive reward program based on customer activity in order to increase and improve customer satisfaction and loyalty and company profitability; and online services, namely searching, retrieving and analyzing information in the field of loyalty marketing programs

Computer and Scientific