Mark Identification

SEARS

Serial Number

72097101

Filing Date

May 13, 1960

Registration Date

May 29, 1962

Trademark by

SEARS ROEBUCK AND CO.

Classification Information

RECEPTACLES-NAMELY, BAGS FOR FOOD, GARMENTS AND WATER; SEWING AND WASTEPAPER BASKETS; LUNCH BOXES; FILE AND RECIPE CABINETS; GARBAGE CANS; STORAGE CHESTS (FIBER AND STEEL); SILVERWARE CHESTS; CONDIMENT SETS; PLASTIC, PAPER AND WOODEN FLOWER POTS AND BOXES; HAMPERS; PICNIC JUGS; HAND OPERATED OILERS; WATER TANKS; FISHING TACKLE BOXES

Paints

BAGGAGE AND ANIMAL EQUIPMENT-NAMELY, HAND AND UTILITY BAGS; TRAVELING BAGS; BRIEF CASES; MONEY BELTS; BILLFOLDS AND PURSES; KEY CASES; HARNESS; SADDLES AND PARTS; ANIMAL COVERS AND RIDING CROPS; AND BEADED BAGS

Cosmetics and Cleaning Preparations

ABRASIVES AND POLISHING MATERIALS-NAMELY, SANDING, POLISHING AND GRINDING WHEELS; SANDPAPER; HONES; STEEL WOOL; AUTO, FLOOR AND FURNITURE CLEANING AND POLISHING WAXES; CHEMICALLY TREATED POLISHING CLOTHS

Lubricants and Fuels

CHEMICALS AND CHEMICAL COMPOSITIONS-NAMELY, ENGINE ANTI-CARBON PREPARATIONS; WINDOW ANTI-FOG PREPARATIONS; ANTI-FREEZE; BRAKE FLUIDS; ANIMAL DISINFECTANTS; FIRE EXTINGUISHING CHEMICALS; RADIATOR FLUSH COMPOUNDS; WELDING AND SOLDERING FLUX; FUNGICIDES, HERBICIDES, INSECTICIDES; ANIMAL AND INSECT REPELLENTS; LIGHTER FLUIDS; PETROLEUM JELLY; STOP LEAK COMPOUNDS; PHOTOGRAPHIC CHEMICALS; RUST REMOVING AND PREVENTING COMPOUNDS

Metal Goods

EXPLOSIVES, FIREARMS, EQUIPMENT-NAMELY, CARTRIDGE AND SHOTGUN SHELL BELTS; GUN CASES; SHOTGUNS; RIFLES; REVOLVERS; AMMUNITION FOR FIREARMS; GUN SIGHTS AND HOLSTERS; RECOIL PADS; SHELL VESTS AND ROAD AND MARINE FLARES

Electrical and Scientific Apparatus

CONSTRUCTION MATERIALS-NAMELY, UTILITY BUILDINGS; GARAGES, GARAGE DOORS; WOOD AND METAL SIDING; MOLDINGS; FLOORING; PLYWOOD; WALLBOARD; ROOFING AND ROOF COATING MATERIALS; DOOR AND WINDOW UNITS; STORM AND SCREEN DOORS; GUTTERING; STANCHIONS AND STALLS; ADJUSTABLE FLOOR SUPPORTS; RUBBER AND COMPOSITION FLOOR TILE; WEATHERSTRIPPING; CAULKING MATERIALS; BUILDING PAPER AND INSULATION MATERIALS; PLASTIC WALL TILE; SWIMMING POOLS; WOODEN FENCING, IRON RAILINGS, ROOF VENTILATORS

Vehicles

HARDWARE AND PLUMBING AND STEAMFITTING SUPPLIES-NAMELY, DOOR, WINDOW AND CABINET HARDWARE; BRACKETS; NAILS; SCREWS; BOLTS; DRAPERY RODS AND CRANES; BATHROOM AND KITCHEN SINKS AND LAVATORIES; TOILETS; BATHTUBS; SOAP, PAPER AND TUMBLER HOLDERS; TOWEL BARS; WATER SUPPLY PIPES; SHOWER STALLS AND FITTINGS; COOKING, ROASTING AND BAKING UTENSILS; STRAINERS; METAL FENCING; TOW AND TIE CHAINS; HOSE COUPLINGS AND CLAMPS; LAWN SPRINKLERS AND ZIPPER FASTENERS; PLUMBING FITTINGS; THUMB TACKS, BOLTS

Firearms

METALS AND METAL CASTINGS AND FORGINGS-NAMELY, WELDING, SOLDERING AND BRAZING BARS AND ALLOYS; METAL BARS AND RODS

Jewelry

OILS AND GREASES-NAMELY, OIL AND GREASE LUBRICANTS FOR MACHINERY, MOTORS AND GENERAL PURPOSES; GASOLINE SOLVENTS; GUNBORE OIL AND CANDLES

Musical Instruments

PROTECTIVE AND DECORATIVE COATINGS-NAMELY, PAINT; VARNISH; ENAMEL; LACQUER; PAINT BRUSH CLEANER; PAINT REMOVER; WOOD PRESERVATIVES AND SEALERS;

Paper Goods and Printed Matter

MEDICINES AND PHARMACEUTICAL PREPARATIONS-NAMELY, COUGH AND COLD MEDICINES; LAXATIVES; LINIMENTS; ASPIRIN; ASTRINGENTS; VITAMIN PREPARATIONS; FOOD SUPPLEMENT MINERALS; YEAST CONCENTRATE TABLETS; ZINC OXIDE; GERMICIDES; MEDICINAL OILS; MOUTH WASH AND GARGLE; AND MEDICATED CORN PADS AND PLASTERS

Leather Goods

VEHICLES AND PARTS-NAMELY, MOTORCYCLES; BICYCLES; SHOCK ABSORBERS; AIR CONDITIONING UNITS, AUTO; AUTO BODIES; BUMPERS; SEAT COVERS, AUTO; BOAT AND UTILITY TRAILERS; AXLE SPINDLES; AUTO SPRINGS; STEERING WHEELS AND GEARS; WHEELS; WINDSHIELD WIPERS AND PARTS; WHEELBARROWS; BABY STROLLERS, CARRIAGES AND CARTS; GOLF AND UTILITY CARTS; BOATS; BOAT STEERING UNITS; OAR LOCKS; ELECTRIC AND GASOLINE OPERATED GOLF CARS; MOTOR SCOOTERS; VEHICLE TIE RODS AND VEHICLE SPRINGS

Nonmetallic Building Materials

LINOLEUM AND OIL CLOTH-NAMELY, FLOOR AND WALL LINOLEUM; OILCLOTH TABLE COVERS AND WALL COVERING

Furniture and Articles not Otherwise Classified

ELECTRICAL APPARATUS, MACHINES AND SUPPLIES-NAMELY, LIGHT FIXTURES AND BULBS; CHRISTMAS TREE LIGHTS; WIRE AND CABLE; CONDUIT AND FITTINGS; CORD SETS; FITTINGS FOR ELECTRICAL INSTALLATIONS; CHIMES; TRANSFORMERS; DRYING AND HEATING LAMPS; SOLDERING IRONS; MOTORS; AUTO AND BICYCLE LIGHTS; IGNITION PARTS; MAGNETOS; VOLTAGE REGULATORS; SPARK PLUGS; GENERATORS; FLASHLIGHTS; MIXERS AND BLENDERS; FANS; DISHWASHERS; GARBAGE DISPOSAL UNITS; WATER HEATERS; SPACE HEATERS; HEATING PADS; ELECTRIC BLANKETS; VACUUM CLEANERS AND PARTS; WELDING APPARATUS; FENCE CONTROLLERS; DOOR OPERATORS; ANIMAL PRODS; RADIO AND TELEVISION APPARATUS AND PARTS; LOUD SPEAKERS; MICROPHONES; INTERCOMMUNICATION SYSTEMS AND PARTS

Housewares and Glass

GAMES, TOYS AND SPORTING GOODS-NAMELY, DOLLS; DOLL CLOTHES AND CARRIAGES; MUSICAL TOYS; TOY PISTOLS; JIGSAW PUZZLES; RUBBER STAMP SETS; EDUCATIONAL TOYS; TYO TRAINS AND ACCESSORIES; VELOCIPEDES; SLEDS; SLIDES; TOY AND MODEL AIRCRAFT; BABY WALKERS; POKER CHIPS, DICE, PLAYING CARDS; FISHING, DIVING, BASEBALL, BOWLING, GOLF, TENNIS AND ARCHERY EQUIPMENT; SLEEPING BAGS; SNOWSHOES; LIFE PRESERVERS; WATERFOWL DECOYS; PLAYGROUND EQUIPMENT; LAWN SWINGS

Cordage and Fibers

CUTLERY, MACHINERY AND TOOLS, AND PARTS THEREOF-NAMELY, AUTOMOBILE CYLINDER HEADS; OIL AND WATER PUMPS; MOTOR VALVES; WRIST PINS AND BEARINGS; AXLE SHAFTS AND DIFFERENTIAL PARTS; CARBURETORS; MUFFLERS; GASOLINE ENGINES; REBUILT ENGINES; AUTO CHASSIS ALIGNING TOOLS; JACKS; HOISTS; VISES; HAND TOOLS FOR MACHINISTS, PLUMBERS, CARPENTERS, MASONRY WORKERS, ELECTRICIANS, FARMERS; AUGER BITS; SAW BLADES; DIES; FILES; RASPS; WRENCHES; TOOL HANDLES; SCYTHES; RAZORS; SCISSORS; POCKET KNIVES; HAIR CLIPPERS; POWER DRIVEN SAWS; CONVEYOR CHAINS; BICYCLE CHAINS; CLIPPING MACHINES AND PARTS (FOR ANIMALS); EARTH SCRAPERS; POST HOLE DIGGERS; WELL SYSTEMS; PUMPS AND ACCESSORIES; PLOWS; CULTIVATORS; SEEDERS; PLANTERS; ENSILAGE AND HAY CUTTERS; GRAIN ELEVATORS; RAKES; GARDEN TRACTORS; LAWN MOWERS; MILKER UNITS AND PARTS; CONCRETE MIXERS; FENCE STRETCHERS; AIR COMPRESSORS AND PARTS; ICE CRUSHERS; JUICE EXTRACTORS; FIRE EXTINGUISHERS; SPRAY GUNS; OUTBOARD MOTORS; MOTOR STANDS; CARPET SWEEPERS; CAN OPENERS; TYPEWRITERS; SEWING MACHINES AND PARTS; STAPLING MACHINES; PENCIL SHARPENERS; DUPLICATING MACHINES; CUTLERY, BASE METAL; STENCIL DUPLICATORS, GELATINE TYPE; FIREPLACE SHOVELS, POKERS AND TONGS; LIVE AXLES; ELECTRICAL SANDERS AND BUFFERS; HAND SAWS AND HEDGE TRIMMERS; TIRE PUMPS

Yarns and Threads

LAUNDRY APPLIANCES AND MACHINES-NAMELY, WASHING MACHINES AND DRYERS; IRONING BOARDS; IRONING BOARD PADS AND COVERS; DRYING RACKS; CLOTHES POLES AND PROPS

Fabrics

LOCKS AND SAFES-NAMELY, SAFES; CASH BOXES; BANKS, PORTABLE; PADLOCKS; DOOR AND WINDOW CATCHES; LOCKS FOR VEHICLES AND DOORS AND OTHER FIXED INSTALLATIONS

Clothing

MEASURING AND SCIENTIFIC APPLIANCES-NAMELY, CAMERAS AND ACCESSORIES; PHOTOGRAPHIC FILM, SENSITIZED; FILM DEVELOPING EQUIPMENT; MOVIE AND SLIDE PROJECTORS; PROJECTION SCREENS; EXPOSURE METERS; TRIPODS, CAMERAS; PHOTOGRAPHIC PAPER; MEASURING GLASSES; MAGNIFYING GLASSES; SUN GLASSES; GOGGLES; WELDING HELMETS; BINOCULARS; TELESCOPES; OPERA GLASSES; BAROMETERS; HYDROMETERS; VOLTMETERS; THERMOSTATS; COMPASSES; CALCULATORS; CALIPERS AND PARTS; MECHANICAL DRAWING INSTRUMENTS; DIVIDERS; SLIDE RULES; LEVELS; RULES; SURVEYING INSTRUMENTS AND EQUIPMENT; MECHANICAL TIMERS; THERMOSTATIC HEAT CONTROL UNITS; IGNITION TESTERS; SPEEDOMETERS; WORLD GLOBES; DRESS PATTERNS; FIREARM SIGHTS; SENSITIZED PHOTO-PRINTING AND ENLARGING PAPER, AND PHOTO-ENLARGING EQUIPMENT

Fancy Goods

HOROLOGICAL INSTRUMENTS-NAMELY, ELECTRIC AND NON-ELECTRIC CLOCKS; RADIO ALARM CLOCKS, AND WATCHES

Floor Coverings

JEWELRY AND PRECIOUS METAL WARE-NAMELY, PRECIOUS AND SEMI-PRECIOUS JEWELRY; BRACELETS; RINGS; NATURAL, ARTIFICIAL AND CULTURED PEARLS; DIAMONDS; WATCH BANDS; CUTLERY

Toys and Sporting Goods

BROOMS, BRUSHES, AND DUSTERS-NAMELY, BROOMS; CLOTHES BRUSHES; FEATHER DUSTERS; SHAVING BRUSHES, PAINT BRUSHES, ARTISTS' BRUSHES, PAPERHANGERS' BRUSHES, FLOOR BRUSHES, TOILET BRUSHES, HAND BRUSHES, MOPS; PAINT ROLLERS; WINDOW SQUEEGEES; WAX APPLICATORS AND WIPING CLOTHS

Meats and Processed Foods

CROCKERY, EARTHENWARE, AND PORCELAIN-NAMELY, TABLEWARE, VASES, AND CERAMICS

Staple Foods

FILTERS AND REFRIGERATORS-NAMELY, ELECTRICAL REFRIGERATORS AND PARTS; ELECTRICAL FOOD FREEZERS; WATER SOFTENERS, FILTER TYPE; MILK FILTER DISCS; FURNACE AND AIR CONDITIONER FILTERS; OIL FILTERS, MOTOR

Natural Agricultural Products

FURNITURE AND UPHOLSTERY-NAMELY, BEDS; CHAIRS; STUDIO COUCHES; HAMMOCKS; HASSOCKS; COTS; BENCHES; PORCH SWINGS; GLIDERS; PORTABLE BARS; CHINA CABINETS; HUTCH CABINETS; BUFFETS; UTILITY CABINETS; DRESSERS; CHESTS; FILING CABINETS; HALL TREES; DESKS; MATTRESSES; PILLOWS; BEDSPRINGS; BOOK AND CURIO SHELVES; BOOK ENDS; CARD TABLES; PLANT STANDS; PLAY PENS; WINDOW AND PORCH SHADES; VENETIAN BLINDS; CRIBS; HIGH CHAIRS; MIRRORS; PICTURE FRAMES; DAVENPORTS

Light Beverages

GLASSWARE-NAMELY, GLASSWARE FOR TABLE AND HOUSEHOLD PURPOSES; GLASS JARS; GLASS COFFEE MAKERS; GLASS BOTTLES AND BOWLS

Wine and Spirits

HEATING, LIGHTING AND VENTILATING EQUIPMENT-NAMELY, AIR CONDITIONERS; DEHUMIDIFIERS; HUMIDIFIERS; FANS AND BLOWERS; FURNACES; BOILERS; FURNACE AIR DUCTS; STOKERS; INCINERATORS; REFUSE BURNERS; FIREPLACES AND FIXTURES INCLUDING SCREENS, ANDIRONS, GRATES, POKERS, BRUSHES, TONGS AND SHOVELS; FIREPLACE GRILLS; PICNIC GRILLS; COOKING RANGES, GAS AND WOOD; OVENS; HEATING STOVES, GAS, OIL AND WOOD; ACETYLENE TORCHES; WATER HEATERS, GAS; BROODER STOVES; MILK PASTEURIZERS; AND WEED BURNERS

Smokers’ Articles

BELTING, HOSE, MACHINERY PACKING, AND NONMETALLIC TIRES-NAMELY, FAN BELTS; LINED BRAKE AND CLUTCH PARTS; PNEUMATIC TIRES AND TUBES; TIRE AND TUBE REPAIR MATERIALS; FLEXIBLE TUBING; NONMETALLIC PACKING MATERIALS; RUBBER PARTS FOR MILKERS; MACHINERY BELTS; RADIATOR HOSE; PISTON RINGS, AND PISTONS, AIR COMPRESSOR HOSE; WATER PUMP SEALS

Advertising and Business

MUSICAL INSTRUMENTS AND SUPPLIES-NAMELY, MUSICAL INSTRUMENTS; MUSIC STANDS; REEDS FOR MUSICAL INSTRUMENTS; MUSICAL INSTRUMENT STRINGS; ORGANS; MANUALLY OPERATED PHONOGRAPHS AND PARTS AND PHONOGRAPH RECORD ALBUMS; PHONOGRAPH RECORDS, PHONOGRAPHS AND PARTS THEREOF

Insurance and Financial

PAPER AND STATIONERY-NAMELY, WRITING PAPER; ENVELOPES; ALBUMS; AND WALLPAPER

Building Construction and Repair

CLOTHING-NAMELY, SUITS; DRESSES; JACKETS; SHIRTS; BLOUSES; SLIPS; TROUSERS; OVERCOATS; FUR COATS; SKIRTS; RAINCOATS, HATS; CAPS; UNDERWEAR; BRASSIERES; CORSETS; GARTER BELTS; GLOVES; MITTENS; MUFFS; STOLES; MUFFLERS; NECKTIES; NIGHTWEAR; HOSIERY; SCARVES; HANDKERCHIEFS; SUSPENDERS; UNIFORMS; SHOES; GALOSHES; DIAPERS; BABY WEAR

Transportation and storage

FANCY GOODS, FURNISHINGS AND NOTIONS-NAMELY, COMBS

Treatment of Materials

KNITTED, NETTED AND TEXTILE FABRICS AND SUBSTITUTES THEREFOR-NAMELY, FABRICS IN THE PIECE, COMPOSED OF COTTON, WOOL, SILK, LINEN OR SYNTHETIC FIBERS OR COMBINATIONS THEREOF, PLAIN OR BONDED TO ANY OTHER FIBER OR FABRIC, CARPETS, TABLECLOTHS, COMFORTERS, BED COVERS AND BLANKETS, MATTRESS COVERS, NURSERY PADS, BED SHEETS, PILLOWCASES, TICKING, QUILTS, COUCH COVERS, CURTAINS, SHOWER CURTAINS, DRAPES, VALANCES, DOILIES (LACE), TABLE MATS, TOWELS AND TOWELING, WASH CLOTHS, VEILS AND VEILING, SLIP COVERS, AUTO ROBES

Computer and Scientific

DENTAL, MEDICAL AND SURGICAL APPLIANCES-NAMELY, ATHLETIC SUPPORTERS, ARCH SUPPORTS, ABDOMINAL BELTS, TRUSSES, SURGICAL HOSIERY, SANITARY PADS AND BELTS, SUSPENSORIES, WHEEL CHAIRS, INVALID WALKERS, NECK BRACES, SHOULDER BRACES; MASSAGING APPARATUS-NAMELY, VIBRATOR BELTS, HAND VIBRATORS AND TABLE MASSAGERS, MOTORIZED POWER CYCLES, ROWING AND CYCLING MACHINES; RUBBER EXERCISE CLOTHING, HOSPITAL BEDS, HEATING PADS, SUNLAMPS, STEAM CABINETS, ELECTRIC VAPORIZERS, ATOMIZERS, RESPIRATORS, PESSARIES, SUTURES, SWABS, SYRINGES, HOT WATER BOTTLES, TOOTH BRUSHES, TWEEZERS, FEVER THERMOMETERS, ICE BAGS, ADHESIVE BANDAGES, BABY BOTTLE STERILIZING KITS (CONSISTING OF RACK, NIPPLES, MEASURING SPOONS AND PITCHER, NIPPLE AND BOTTLE BRUSHES, TONGS, NURSING BOTTLES AND CAPS AND METAL STERILIZER), CORN PADS AND PLASTERS, SURGICAL COTTON, DENTAL FLOSS, STERILE GAUZE, HOSPITAL ENAMELWARE, BARBERS' SHEARS, MANICURE SCISSORS AND TILES, TWEEZERS, HEARING AIDS AND CASTRATING INSTRUMENTS

Medical, Beauty & Agricultural

FOODS AND INGREDIENTS OF FOODS-NAMELY, CANDIES, COOKIES, FRUIT CAKES, CANDIED FRUIT, FILLED CONDIMENT SETS, JAMS, JELLIES, PEANUTS, PECANS, POPCORN AND CORN POPPING OIL, SPICES, SYRUP, CHEESE, HAM, SAUSAGE

Medical, Beauty & Agricultural

MERCHANDISE NOT OTHERWISE CLASSIFIED-NAMELY, FABRIC AWNINGS AND AWNING MATERIALS, PORCH CURTAINS AND SHADES, RUBBER COVE BASE, WASHER AND DRYER FABRIC COVERS, FABRIC BARBECUE GRILL COVERS, TARPAULINS, TENTS, PAINTERS' DROP CLOTHS, ARTIFICIAL LEATHER, ARTIFICIAL FLOWERS AND TREES, FLAGS, VENETIAN BLIND KITS (CONSISTING OF TAPE, CORD AND PULLS), LUMINOUS TAPE, RUBBER MATS, STAIR TREADS, CARPET PADS, SCAFFOLDING, LADDERS, SHOE TREES, SEWING KITS, SHOE POLISHING KITS, WALLPAPER HANGING KITS, GARMENT HANGERS, DRESSER SETS (COMPOSED OF TRAY, COMB, BRUSH, MIRROR, COSMETIC JARS, MANICURE INSTRUMENTS),BOTTLE CAPS, BLACKBOARDS, PLACQUES AND CERAMIC FIGURINES, CHRISTMAS TREE DECORATIONS, BROODERS, INCUBATORS, BIRD CAGES AND HOUSES, ANIMAL TRAPS, BEE HIVES, PLAIN AND WIRED BEE COMB FOUNDATIONS, CALF WEANERS, LAYING NESTS, MILK STOOLS, FOGGERS (DEVICE AFFIXED TO MOTOR EXHAUST TO DISPENSE INSECTICIDE), CHICKEN COOPS, WATERING TANKS, FEED BOXES, POULTRY LAYING CAGES, ELECTRIC PIG BROODERS, MAIL BOXES, GARAGE DOOR SETS (CONSISTING OF DOOR HINGES, ROLLER BEARING WHEELS, STEEL TRACK, SPRINGS AND DOOR LOCK), TRANSPARENT MATERIAL IN WIRE MESH IN SHEET FORM SERVING AS A SUBSTITUTE FOR GLASS, TRACTOR SEAT CUSHIONS, SAFETY BELTS, GUN BLUE KITS (CONSISTING OF GREASE REMOVER, BLUING SOLUTION, FINISHING OIL, EMERY CLOTH, STEEL WOOL AND COTTON SWABS), PLASTIC FOOD DISH COVERS, RUBBER SINK MATS, PLASTIC WALL PROTECTORS, DRESS FORMS

Medical, Beauty & Agricultural

COSMETIC AND TOILET PREPARATIONS-NAMELY, LIPSTICK, DEODORANTS, EYEBROW PENCILS, BATH SALTS, SHAVING LOTION, HAIR OILS, HAIR SHAMPOO, FILLED COMPACTS, TOOTH POWDERS AND CREAM

Medical, Beauty & Agricultural

DETERGENTS AND SOAPS-NAMELY, TOILET SOAP, LAUNDRY DETERGENT POWDER, FLOOR WAX REMOVERS, CLEANSING FLUID, HAIR SHAMPOO, SKIN CLEANER AND CARWASHING COMPOUND

Medical, Beauty & Agricultural