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providing a website featuring technology that enables subscribers to view online content and web pages ad-free; providing a website featuring technology that allows online content providers to provide ad-free content to subscribers; providing a website featuring technology for authenticating subscribers of subscription-based online content; providing a website featuring technology that provides subscribers an enhanced user experience in viewing online content by eliminating ads, making web pages load faster, increasing user privacy, eliminating pay walls, and reformatting view of content for improved readability and content consumption experience; Application service provider featuring application programming interface (API) software that enables subscribers to view online content and web pages ad-free; Application service provider featuring application programming interface (API) software that allows online content providers to provide ad-free content to subscribers; Application service provider featuring application programming interface (API) software for authenticating subscribers of subscription-based online content; Application service provider featuring application programming interface (API) software that provides subscribers an enhanced user experience in viewing online content by eliminating ads, making web pages load faster, increasing user privacy, eliminating pay walls, and reformatting view of content for improved readability and content consumption experience; none of the foregoing relating to providing video games or interactive gaming entertainment