SCALE MODEL

advertising and marketing services; Internet advertising services, including, namely, interconnecting advertisers with consumers and interconnecting advertisers with targeted consumers; developing marketing strategies for others including strategies which include behavioral targeting; marketing research via use of online data and social media; advertising and marketing analysis; market research for advertising; market research services; marketing services improving the accuracy and relevancy of targeting communications between advertisers and consumers; providing business information in the field of social media

electronic transmission of messages and data; communication services, namely, transmission of text, voice, audio, visual images and data by the Internet or other global communications networks; transmission of information and data by electronic communications networks; electronic messaging; web messaging

application service provider featuring software for allowing others to tag, capture, analyze, target, share and monetize demographic, lifestyle, consumer and behavioral data and information from online website traffic, posts, communications, and trends; application service provider featuring software for the management of marketing and communication strategies, concepts and tactics, namely, audience development and measurement, demographic consultation and studies, brand awareness, customer and audience relations, online community building and digital word of mouth communications; application service provider featuring software for managing, developing, analyzing, and organizing online information and data, in the fields of advertising and marketing; application service provider featuring software for the transmission of data, information, and communications