SCA

Printed instructional and training materials on coffee growing, brewing and retailing for use at training seminars and in self-study courses; brochures, books and newsletters focusing on the coffee industry and coffee growing, roasting, brewing and retailing; printed booklet reprints of research studies about consumption and purchasing of coffee beverages; consumer educational brochures about coffee; posters

Clothing, namely, shirts, pants, outerwear; headwear; footwear; aprons

Trade association services, namely, promoting the interests of coffee retailers, distributors, roasters, importers/exporters, and producers; online retail store services in the field of clothing and apparel; online retail store services featuring goods related to coffee and the coffee industry; providing a website featuring information for consumers about coffee and the coffee industry

Educational services, namely, providing classes, seminars and workshops in the field of coffee grading and evaluation, coffee roasting and processing, coffee preparation, coffee business, sustainability of coffee related production and other global issues related to coffee; organizing and conducting contests involving individuals responsible for making espresso based beverages to determine the maker of the best espresso based coffee beverages; on-line journals, namely, blogs featuring coffee and the coffee industry; entertainment services, namely, providing a website featuring non-downloadable film clips, photographs, and other multi-media materials related to coffee and the coffee industry

Testing, analysis and evaluation of individuals and organizations involved in grading, roasting, preparing coffee and coffee beans to determine conformity with certification standards; testing, analysis and evaluation of individuals and organizations involved in sustainable coffee and coffee bean production to determine conformity with certification standards; accreditation services, namely, developing standards and procedures for certifying professionals in the field of grading, roasting, preparing coffee and coffee beans; testing, analysis and evaluation of coffee production facilities for the purpose of certification and recertification; providing a website that gives users the ability to review various print, photographic, graphic imagery, and audiovisual content related to coffee and the coffee industry; creating and maintaining blogs for others featuring coffee and the coffee industry