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Downloadable mobile application for the marketing of goods and services; Downloadable mobile application for real time interaction with a merchant's mobile marketing campaign, mobile payment methods, points of sale, and one-touch purchase applications; Downloadable mobile application for use in mobile marketing and mobile advertising by use of location based data; Downloadable mobile application for providing consumers with information regarding marketing campaigns with coupons, discounts, vouchers, gift cards and special offers for the goods or services of others; Downloadable mobile applications for managing and accessing a consumer loyalty, ordering, reservation and rewards program with subscription