SAFER, COOLER, GREENER CARS

"SAFER, COOLER, GREENER CARS;" IS THE TAGLINE FOR FIRSTRIDE; FIRSTRIDE IS A COMPANY THAT PROMOTES SAFE, COOL CARS THAT APPEAL TO A YOUNGER GENERATION OF CAR BUYERS; THESE CARS ARE PROMOTED ONLINE AT WWW;FIRSTRIDE;COM AND SOLD THROUGH A MEMBER-BASED DEALER NETWORK IN THE U;S; FIRSTRIDE IS PART MARKETER, PART ADVOCATE FOR CARS THAT HAVE THE HIGHEST SAFETY RATINGS AND BEST-IN-CLASS EFFICIENCY